Responsibilities

• Lead strategy, execution and optimization of Marketplace advertising to include platforms such as Amazon, Walmart, and Target+
• Manage a variety of brands (food & nonfood) and channels within the Marketplaces
• Optimize ad spend while improving TACoS, driving efficient customer acquisition, and scaling profitable revenue
• Build campaigns, optimize bids and targeting, analyzing performance and documenting learnings to continuously improve results
• Own end to end advertising performance, from campaign planning through analysis and reporting
• Plan, launch, and optimize campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
• Develop media strategies designed to maximize ROI and scale revenue within TACoS and ACOS goals
• Conduct ongoing keyword research, bid optimization, and audience segmentation
• Forecast and allocate budgets effectively across products, ad types, and marketplace channels
• Manage daily/weekly ad performance toward KPIs such as ACOS, TACoS, CTR, CVR, and new-to-brand metrics

Requirements

• 5+ years of hands‑on experience in marketplace advertising, with deep exposure to platforms such as Amazon, and familiarity with Walmart and/or Target advertising ecosystems
• 3+ years marketplace advertising strategy and execution, including campaign structure, optimization cadence, and performance reporting
• A Bachelor’s degree in Marketing, Business, Analytics, IT, or a related discipline (or equivalent practical experience)