Responsibilities

• Plan, launch, and optimize campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Develop media strategies designed to maximize ROI and scale revenue within TACoS and ACOS goals.
• Conduct ongoing keyword research, bid optimization, and audience segmentation
• Forecast and allocate budgets effectively across products, ad types, and marketplace channels.
• Manage daily/weekly ad performance toward KPIs such as ACOS, TACoS, CTR, CVR, and new-to-brand metrics.
• Identify new opportunities for growth through competitive analysis and category research.
• Develop and execute testing strategies to measure incremental value of advertising investments.
• Produce weekly/monthly/seasonal reporting with actionable insights and recommendations.
• Communicate results clearly to leadership and cross functional partners.
• Use tools such as Amazon Ads Console, DSP dashboards, and analytical tools (Helium10, Perpetua, etc.).

Requirements

• 5+ years of hands-on experience in marketplace advertising
• deep exposure to platforms such as Amazon
• familiarity with Walmart and/or Target advertising ecosystems
• 3+ years marketplace advertising strategy and execution
• A Bachelor’s degree in Marketing, Business, Analytics, IT, or a related discipline (or equivalent practical experience)
• Proven track record of managing multiple projects simultaneously and delivering results within specified timelines

Benefits

• Colony Brands generously support the communities we work in and offer many benefits and programs that support the well-being of our employees.