Responsibilities

• Merchandising & Content Optimization: Own end-to-end product detail pages on Amazon and DTC, including titles, bullets, descriptions, images, A+ content, videos, and storefront. Conduct keyword research, competitive analysis, and continuous optimization to improve rankings, conversion rates, and organic performance.
• Advertising Strategy & Management: Plan, execute, and optimize Amazon PPC campaigns (Sponsored Products, Brands, Display, etc.). Monitor ACOS, ROAS, search term reports, and budgets. Deliver insights and recommendations to maximize ROI. Own the Amazon advertising budget and manage the relationship with our external advertising agency partner, holding them accountable to performance targets, spend pacing, and clear deliverables.
• White Space & Growth Opportunities: Identify and pursue new category expansions, product opportunities, and assortment gaps (e.g., competitive pricing and positioning against market leaders). Conduct market/competitive research and propose actionable plans aligned with our production capabilities.
• Channel Performance & Analytics: Track and report on key metrics (sales velocity, BSR, account health, conversion, revenue, profit). Use data and tools to identify risks and opportunities. Provide regular insights to leadership.
• DTC Website Management: Oversee our direct-to-consumer websites merchandising, promotions, user experience, pricing parity, and alignment with Amazon.
• Account Health & Operations: Manage day-to-day Vendor Central activities, ensure policy compliance, handle escalations, and coordinate closely with Production Operations on inventory flows, launches, promotions, and replenishment timing.
• Team Leadership & Task Management: Directly manage team members, setting priorities, assigning and tracking daily tasks, and ensuring timely, high-quality execution across Amazon and DTC workstreams. Provide coaching, feedback, and day-to-day workload balancing as the channels scale.
• Strategic Initiatives: Test new Amazon features, run promotions, support product launches, and contribute to broader e-commerce strategy. Leverage AI tools and internal systems for efficiency.

Requirements

• Required: 5+ years of hands-on Amazon Vendor Central experience (preferably for a consumer goods or footwear/apparel brand). Proven track record managing full-funnel Amazon performance (listings + advertising + growth). Strong analytical skills with data-driven decision making. Experience with Amazon Ads Console, Helium 10/Jungle Scout (or equivalent), and ecommerce platforms (Shopify preferred).

Preferred

• Experience in footwear, retail, or wholesale.
• DTC website management.
• Knowledge of inventory/forecasting principles.
• Familiarity with AI/analytics tools for e-commerce.
• Experience managing or mentoring a direct report.
• Exposure to additional marketplaces (e.g., Macy’s) a plus.

Benefits

• Full benefits package including health, dental, vision, PTO, 401(k), etc.