Amazon Advertising & Marketplace Specialist

Responsibilities

• Build, launch, manage, and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Monitor campaign performance, pacing, and budgets to ensure efficient spend and strong results.
• Conduct keyword research, refine targeting strategies, and optimize bids to improve ROAS, ACOS, and overall campaign performance.
• Identify opportunities to scale successful campaigns, improve efficiency, and drive incremental sales.
• Conduct ongoing testing and optimization across campaign structures, creative assets, and targeting approaches.
• Analyze advertising performance to uncover actionable insights and growth opportunities.
• Track and report on key metrics, including sales, ROAS, ACOS, TACOS, conversion rates, and overall advertising efficiency.
• Translate performance data into clear recommendations and next steps.
• Partner with the Mass Culture team to communicate results, opportunities, and optimizations to clients.
• Support day-to-day Amazon marketplace activities through Seller Central and/or Vendor Central.

Requirements

• Proven hands-on experience managing and optimizing Amazon advertising campaigns.
• Strong working knowledge of Amazon Ads, including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Experience navigating Amazon Ads Console and using campaign data to make informed optimization decisions.
• Familiarity with Amazon Seller Central and/or Vendor Central, including marketplace operations and product listing management.
• Strong analytical skills and a clear understanding of Amazon advertising performance metrics.
• Ability to independently manage campaigns, prioritize opportunities, and execute efficiently.
• Excellent communication skills and comfort collaborating with cross-functional teams.
• Strong attention to detail, organization, and a proactive approach to problem-solving.
• Experience working across multiple brands or client accounts, ideally within an agency environment.

Preferred

• Experience with Amazon DSP.
• Experience with Amazon Marketing Cloud or advanced Amazon measurement solutions.
• Familiarity with third-party Amazon advertising and marketplace management platforms.
• Experience supporting Amazon SEO, listing optimization, and conversion rate improvements.
• Broader retail media experience across platforms such as Walmart Connect or Instacart Ads.