Responsibilities

• Develop and execute full-funnel Amazon advertising strategies aligned with sales, profitability, and product growth objectives.
• Manage and optimize Amazon advertising campaigns across Sponsored Products, Brands, Display, and Amazon DSP.
• Manage advertising budget, campaign structures, bidding, keyword strategy, and audience targeting to achieve revenue, ROAS, and efficiency targets.
• Monitor campaign performance and key metrics and make real-time adjustments to maximize efficiency
• Conduct keyword research, target audiences, and competitive analysis to identify new growth opportunities
• Develop and test advertising strategies for new product launches, promotions, seasonal events, and priority products, including new targeting, bidding, and creative approaches.
• Analyze advertising performance using Amazon data and relevant third-party tools and translate insights into clear reporting for leadership.
• Partner with Content & SEO, Product, Sales, Analytics, and Amazon account teams to align paid media with broader business priorities and stay current on Amazon Advertising capabilities and best practices.

Requirements

• 5+ years of experience managing Amazon advertising campaigns, performance marketing, retail media, or eCommerce advertising
• Hands-on expertise with Amazon Seller Central and/or Vendor Central advertising console
• Strong knowledge of ROAS, ACOS, TACOS, CPC, CTR, and conversion metrics
• Experience managing significant advertising budgets and demonstrating measurable business impact
• Experience with third-party advertising platforms such as Pacvue, Perpetua, Teikametrics, or Skai to manage and optimize campaigns at scale
• Deep knowledge of Amazon's advertising ecosystem including Brand Analytics and Market Basket Analysis
• Excellent communication and analytical skills
• Experience in the beauty or CPG industry preferred

Preferred

• Experience with programmatic advertising and Amazon DSP audience strategy
• Familiarity with Amazon Attribution and off-Amazon traffic driving strategies
• Amazon Advertising certification(s) is a plus