Responsibilities

• Develop and execute comprehensive US brand strategies that enhance Alibaba.com's brand awareness, reputation, and market influence
• Position Alibaba.com and Accio as thought leaders in B2B e-commerce and AI-driven procurement solutions
• Create compelling brand narratives that resonate with SME audiences and enterprise buyers in the US market
• Lead and mentor a high-performing brand marketing team, fostering a culture of creativity, innovation, and excellence
• Provide strategic guidance and constructive direction to drive impactful marketing initiatives
• Coordinate seamlessly with cross-functional teams including Product, Sales, Business Development to ensure cohesive execution of marketing campaigns
• Collaborate closely with the AI product team to effectively communicate Accio's value proposition to target audiences
• Analyze market trends, competitive landscape, and emerging opportunities in the B2B e-commerce and SaaS sectors
• Conduct deep consumer research to understand buyer behavior, pain points, and decision-making processes among US-based SMEs and enterprise customers
• Translate insights into actionable strategies for product development, go-to-market planning, and business growth

• Leverage data analytics tools to measure brand health, campaign performance, and market sentiment
• Define and track key performance indicators (KPIs) for brand marketing initiatives
• Continuously monitor and evaluate the effectiveness of marketing campaigns using data-driven methodologies
• Optimize brand strategies based on performance metrics, market feedback, and business objectives
• Report regularly on brand performance, market dynamics, and strategic recommendations to senior leadership

Requirements

• 8+ years of progressive experience in brand marketing management, with at least 3 years in a leadership role
• Proven track record of developing and executing successful global brand strategies, preferably in technology, e-commerce, or B2B SaaS industries
• Extensive experience working in multinational corporations with global brand exposure
• Well-established industry network and relationships with key stakeholders in the tech and e-commerce sectors
• Familiarity with E-commerce, cross-border trade, AI, or digital marketplace dynamics is a strong plus