Alibaba.com-GTM Lead-Sunnyvale

Sunnyvale, CA (On-site)

$126K/yr – $234K/yrSenior Level5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive strategic US partner development by mapping the landscape, tiering, and designing scalable, HQ-aligned programs; deliver co-marketing playbooks and a data-driven connector roadmap for the product team.

  • Must-have: 5+ years in partnership or ecosystem strategy at a B2B SaaS or platform company
  • Standout: Co-marketing toolkit and tiered incentive design that frontline teams can deploy

Job Description

Responsibilities

  • Own the US partner landscape map. Systematically identify and categorize potential partners — ISVs, connectors, platforms, communities, data providers — by user overlap, distribution potential, and strategic fit. Keep it current as the ecosystem evolves.
  • Define partner tiers and prioritization criteria. Establish clear standards for which partners warrant Tier 1 investment versus lighter-touch engagement. Build the scoring framework the BD team uses to allocate time and resources.
  • Design the commercial structures. Develop the benefit bundles, referral commission structures, co-marketing incentives, and integration support tiers that make Accio an attractive and predictable partner. Ensure terms are defensible, scalable, and HQ-aligned.
  • Build the co-marketing strategy and toolkit. Define what joint go-to-market motions look like for each partner tier — referral programs, co-branded content, event activations, integration launches. Produce standardized pitch decks, one-pagers, case study templates, and campaign assets that the front line can deploy immediately.
  • Evaluate each partner category on dual value. Assess product capability enhancement separately from distribution and user acquisition potential. Keep both dimensions honest — don't let product enthusiasm override distribution math, or vice versa.
  • Own connector integration prioritization for HQ. Synthesize partner signal and user evidence into a clear, prioritized recommendation for which connectors the product team should build next and why.
  • Track strategy performance and iterate. Monitor whether partner tiers are producing expected outcomes. Feed learnings back into the framework — adjust priorities, bundle designs, and co-marketing formats based on what the BD team discovers in the field.
  • Key outputs you'll own — US partner landscape map — tiered, prioritized, and kept current
  • Key outputs you'll own — Partner program design — benefit bundles, commission structures, co-marketing incentives, and tier criteria
  • Key outputs you'll own — Co-marketing strategy and toolkit — pitch decks, playbooks, campaign templates, case study formats, ready for front-line deployment

Requirements

  • 5+ years in partnership strategy, business development, or ecosystem strategy at a B2B SaaS or platform company
  • Experience designing partner program structures — tiering, incentive design, bundle architecture, co-marketing frameworks — not just executing individual deals
  • Strong commercial judgment: able to model the distribution math behind a partnership and distinguish a strategic partner from a logo
  • Proven ability to produce materials that field teams actually use — pitch decks, playbooks, one-pagers that land with partners
  • Comfortable working across product, marketing, and BD to align on strategy and get buy-in from HQ

Preferred

  • Deep familiarity with the US e-commerce or AI SaaS ecosystem — you already know who the major ISVs, platforms, and community players are
  • Experience designing partner programs at a marketplace or platform company (Shopify, HubSpot, Salesforce, Zapier, or similar)
  • Background in product marketing or solutions marketing — you know how to translate product capability into partner-facing value propositions
  • Prior experience at a China-headquartered company expanding in the US — you understand the HQ–local team dynamic and how to navigate it
Alibaba Group logo

Alibaba Group

🌍Alibaba Group is on a mission to make it easy to do business anywhere! Guided by our passion and imagination, we’re leading the way in AI, cloud computing and e-commerce.We aim to build the future infrastructure of commerce, and we aspire to be a good company that lasts for 102 years.

Founded in 1999
Hangzhou, Zhejiang, CHN
84K employees (6,807 in marketing)

Traffic Signals

Monthly Visitors
474.4K
Traffic Source Mix
Search
48.9%
Direct
39.7%
Referral
8.6%
Social
2%
Paid
0.6%

Headcount Trend

Current headcount: ~83.9K

Marketing Team

Marketing Team Size
4,613 (6% of company)

Funding

Total Funding
$23.6B
Last Raise
$3.2B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $3.2B
  • Jul 2025
    Post IPO Debt • $1.5B
  • Feb 2025
    Post IPO Equity

Recent News