Responsibilities

• AI Content Automation & Web Operations
• Build, own, and operate our AI-native content pipeline end-to-end using platforms like AirOps, configuring workflows, engineering prompts, and troubleshooting automation to reliably produce on-brand output at scale.
• Administer the HubSpot CMS, building and maintaining the landing pages, templates, and modules that the automation publishes into, plus the workflows connecting automation tools to HubSpot.
• Develop on-page optimization, translating metadata and structured-data requirements into automation rules and templates rather than relying on one-off manual edits.
• Lead or participate in platform migration work, including content audits, URL mapping, redirect strategy, and post-launch QA.
• Manage vendor relationships, including AI content platforms and any supporting technical web services.
• Quality Control & Compliance
• Review, edit, and approve AI-generated drafts before they enter the review pipeline, catching factual errors, off-brand language, and compliance gaps that automation alone misses.
• Manage the medical and legal review process end-to-end, routing content to the right reviewers, keeping approvals moving to deadline, and confirming sign-off to ensure adherence to clinical guidelines, HIPAA, and advertising standards.
• Conduct day-to-day quality control of the site's pages, including automated publishing oversight, content audits, and governance.

Requirements

• 5 to 8 years of experience in web content management, digital publishing, or content operations for a large-scale website.
• Direct experience with AI content generation and automation platforms (AirOps or similar); you can configure workflows, write prompts, and iterate on them, not just review finished copy.
• Hands-on HubSpot CMS experience, knowing the platform well enough to build, troubleshoot, and train others.
• Familiarity with complementary tools across the content and web stack, including CMS platforms (WordPress, Webflow, Contentful), project management software, and basic HTML/CSS.
• Proven SEO knowledge to translate technical and on-page recommendations into scalable rules and templates.
• Clear vendor communication and coordination skills, knowing how to brief external partners and hold them accountable to quality and timelines.
• Comfort operating in a structured, process-driven environment where content governance, documentation, and approval workflows are non-negotiable.
• A sharp eye for detail, with the ability to catch AI-generated errors, outdated disclaimers, and off-brand headlines before anyone else does, alongside the technical aptitude to fix the prompt so it does not happen again.

Preferred

• Bonus Points - Prompt engineering experience specifically for content generation at scale, ideally in a regulated or compliance-sensitive context. - Platform migration experience, having executed a CMS migration or major site restructure, including content audits, redirect mapping, and post-migration QA. - Healthcare industry background with an understanding of the compliance sensitivities around health claims, FDA and FTC advertising guidelines, and HIPAA-adjacent content considerations. - Experience with A/B testing and CRO tools (Optimizely, VWO, or similar) applied to content and landing page performance. - Familiarity with marketing attribution and analytics platforms (Mixpanel, Tableau, HubSpot reporting) to connect content decisions to performance data. - Familiarity with agentic coding tools (like Claude Code or Codex) and related MCP or CLI management. - Working knowledge of accessibility standards and experience conducting or overseeing accessibility audits.