AI SEO / GEO Specialist

New York City, NY (On-site)

$0K/yr – $0K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own GEO strategy and content/entity optimization for AI discovery, and lead cross-functional improvements to enhance AI visibility and AI-readiness across discovery platforms.

Own GEO strategy and content/entity optimization
Lead cross-functional improvements for AI visibility and AI-readiness

Job Description

Responsibilities

Drive AI Search Visibility & GEO Strategy
Own and evolve B&H's Generative Engine Optimization (GEO) strategy.
Monitor how B&H is represented across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, and other AI-driven discovery platforms.
Identify opportunities to improve AI visibility, brand representation, citations, and authority signals.
Analyze AI-generated responses and develop strategies to increase accuracy and brand presence.
Track emerging AI-search behaviors and translate insights into actionable SEO initiatives.
Advance Technical AI Readiness
Partner with Technical SEO and Engineering teams to improve AI crawler accessibility and content discoverability.
Audit site architecture, internal linking, structured data, metadata, and semantic markup for AI-readiness.
Improve entity recognition and machine understanding across products, categories, authors, brands, and content.

Requirements

5+ years of experience in SEO, Technical SEO, Organic Search, or related search-focused disciplines.
Deep understanding of search engine crawling, indexing, site architecture, internal linking, and structured data.
Experience with Schema.org, semantic SEO, entity optimization, and information architecture.
Strong understanding of how LLMs, retrieval systems, answer engines, and AI-powered search products consume and synthesize information.
Familiarity with GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and advanced SEO methodologies.
Experience using enterprise SEO platforms such as Semrush, Ahrefs, Similarweb, Screaming Frog, Search Console, or equivalent tools.
Ability to translate technical concepts into actionable recommendations for cross-functional stakeholders.
Strong analytical and problem-solving skills.

Preferred

Experience managing SEO for large-scale e-commerce websites.
Hands-on experience analyzing AI search platforms including ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.
Experience with entity SEO, knowledge graph optimization, digital PR, or authority-building initiatives.
Familiarity with AI visibility platforms such as Profound, Semrush AI Toolkit, Similarweb AI Tracker, or related technologies.
Experience with APIs, data analysis, dashboards, or reporting automation.
Passion for the evolving relationship between SEO, AI search, and information retrieval.

Benefits

Competitive base salary plus potential for an annual merit-based bonus
Health, dental, and vision insurance
401(k) with company match
Employee discounts on cutting-edge tech and gear
A mission-driven, customer-focused work environment
Opportunities for professional development and career advancement

B&H Photo Video

B&H is proud to have been named by Forbes as one of America's Best Mid-Size Employers in 2018.View a list of our open jobs at www.bhphoto.com/careers.B&H is world renowned as the place to be for all your photo, video, pro audio and digital imaging needs. In 50 years of existence, B&H has established itself as both a Super Store located in the heart of New York City as well as an on-line resource that caters to photo and video enthusiasts -- professional and amateur alike. Long known as "The Professional Source", consumers worldwide look to B&H for knowledgeable guidance when purchasing cameras and related accessories. Why do our clients like to do business with B&H? Our award-winning customer service department, our sales staff's product knowledge, the largest, most extensive inventory in the industry (more than 300,000 items), our user-friendly website, rapid order fulfillment and prompt delivery are just a few of the reasons.B&H offers competitive salaries, medical benefits, a 401K plan, employee discounts, and equally important, an opportunity to grow within a high-energy company that continues to grow by leaps and bounds.

Founded in 1973

New York, New York, USA

2.2K employees (599 in marketing)

www.bandh.com

Salaries

Posted range

$0K/yr – $0K/yr

Taken straight from the job posting.

SEO Specialist median pay in the United States

$70K/yr

Most earn $60K to $80K. Based on 136 salaries, including bonus and equity.

See all SEO Specialist salaries See more SEO jobs

See all B&H Photo Video salaries

Marketing Team

Marketing Team Size

334 (15% of company)

Median Career Experience

14 years

Median Tenure

11.7 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Jeff Gerstel

Chief Marketing Officer

At the company for 10 years 10 months

Manny Steigman

Vice President Marketing

At the company for 28 years 1 month

Deanna Testa

Head of Creator Marketing

At the company for 4 years 8 months

Menasha (Manny) Zupnick

Director of Retail Marketing

At the company for 15 years 2 months

Traffic Signals

Monthly Visitors

13.1M

Traffic Source Mix

43.3%

Direct

48.6%

Referral

4.6%

Social

2.1%

Paid

1.3%

Headcount Trend

Current headcount: ~2.3K

Links

www.bandh.com

X (Twitter)

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