Responsibilities

• AI Search and Content Optimizations:
• Create optimization strategies that ensure our brand and content is discoverable and cited in AI-driven environments
• Collaborate with editorial and product teams to ensure all channels are optimized for AI search discoverability
• Build a test-and-learn framework to scale successful AI-driven initiatives across the organisation
• Test various content formats and back-end engineering strategies to improve visibility in AI-generated responses
• Monitoring And Evaluation
• Analyze search patterns across LLMs to identify trends and influence content and product roadmaps
• Translate emerging AI search trends into actionable growth opportunities
• Run AIO audits and provide actionable recommendations
• Monitor performance metrics and provide regular reporting on AI referral channels

Requirements

• Strong experience in SEO, search marketing or other technical disciplines
• Experience in AIO / AEO / GEO, AI research and LLMs
• Up to date in current and emerging AI trends
• Experience with analytics tools and SEO softwares
• Strong analytical skills and data driven decision making
• Excellent communication skills and cross-team collaboration
• Deep understanding of on-page, off-page and technical SEO best practices

Benefits

• Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
• We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
• You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.