Responsibilities

• Develop, support and execute digital growth strategies focused on customer acquisition, engagement, conversion, and business impact across Visa's digital ecosystem
• Identify emerging growth channels, technologies, and opportunities that can drive measurable acquisition, engagement, and revenue outcomes
• Leverage AI platforms, automation frameworks, and agentic workflows to accelerate marketing execution, insight generation, content scalability, and operational efficiency
• Execute and analyze experimentation programs including but not limited to conversion rate optimization (CRO) initiatives, A/B multivariate testing, AI-synthetic user testing, dynamic landing page optimization, and customer journey enhancements
• Utilize SEO, GEO, and search-everywhere optimization initiatives at scale to improve discoverability, visibility, and organic growth performance
• Build measurement frameworks, dashboards, and performance reporting that translate analytics into actionable business recommendations
• Partner with content, web, product marketing, regional marketing, and digital operations teams to scale high-performing digital experiences globally
• Conduct competitive intelligence, market analysis, and digital trend monitoring to identify new opportunities and areas of differentiation
• Prioritize and manage a portfolio of growth initiatives using data-driven decision making and an iterative test-and-learn approach
• Partner with and support web teams to author, publish, and optimize landing pages, digital experiences, and growth-focused content when doing so enables faster experimentation, accelerates speed-to-market, or unlocks new growth opportunities

Requirements

• 2 or more years of work experience with a bachelor’s degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)
• Demonstrates a growth mindset and continuously seeks new opportunities to improve acquisition, engagement, conversion, and customer experience
• AI-native with demonstrated experience leveraging generative AI, agentic workflows, automation frameworks, and emerging digital technologies to solve business problems and accelerate growth outcomes.
• Strong understanding of CRO, analytics, SEO/GEO, customer journeys, and modern and emerging digital growth strategies
• Highly analytical and data-driven, with the ability to translate insights into clear recommendations and measurable actions
• Thrives in fast-paced, evolving environments and is comfortable testing new ideas, learning quickly from results, and adjusting direction when needed
• Understands how to scale successful strategies across global and regional markets while accounting for localization and audience differences
• Entrepreneurial, resourceful, and action-oriented with a proven ability to balance strategic thinking and hands-on execution
• Strong project management and prioritization skills with the ability to successfully prioritize and manage multiple initiatives simultaneously
• Comfortable navigating evolving priorities while helping bring structure, clarity, and organization to projects

Preferred

• 3 or more years of work experience with a bachelor’s degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) in digital.
• Marketing, Entrepreneurship, Business, Communications or a related field
• Demonstrated experience in growth marketing, digital acquisition, SEO, CRO, lifecycle optimization, experimentation, or performance-focused digital marketing roles
• Experience operating in high-growth technology, SaaS, fintech, startup, scale-up, incubator, e-commerce, or digitally mature organizations
• Strong working knowledge of web and growth analytics platforms, including Google Analytics 4 (GA4), Google Search Console, SEO/GEO platforms, marketing growth tools, multivariate testing tools, and measurement frameworks
• Demonstrated experience building AI-powered workflows, automations, agents, copilots, prompt frameworks, knowledge systems, or scalable solutions that produced measurable business outcomes.
• Hands-on experience leveraging modern AI platforms such as Claude, ChatGPT, Gemini, Perplexity, Cursor, or similar solutions to accelerate growth initiatives, research, automation, content scaling, experimentation, or operational workflows
• Proven track record of using experimentation and data-driven decision making to improve business outcomes through testing, optimization, and iterative learning
• Experience scaling from global to multi-regional marketing programs, including localization, regional adaptation, and market-specific optimization strategies