Responsibilities

• Lead and direct work across the team and develop and deliver the overall marketing strategy for a portfolio of programs/products/processes.
• Use data to make strategic marketing program decisions, building partnerships across the enterprise to drive priorities and project direction, making complex decisions delivering notable impact at the division level, and demonstrating return on investment.
• Identify risks, tracking to budgets/scope of work, defining/prioritizing solutions and deploying required resources.
• Drive advancements in content strategy, development, and optimization through the thoughtful application of AI and human expertise.
• Define how content strategy should evolve as customers increasingly engage with AI-powered experiences, conversational interfaces and emerging forms of content discovery.
• Partner across teams including Digital, SEO, Marketing Strategy, Social, Analytics and more to connect content strategy with broader customer and digital experiences.
• Help shape how content and product experiences work together to create seamless customer journeys.
• Identify opportunities to modernize content planning, creation, optimization, distribution, and measurement through AI-enabled workflows.
• Develop scalable frameworks, playbooks, templates, modular content approaches, and ways of working that help teams effectively apply AI within content marketing.
• Help shape and advance the organization's approach to content marketing in an AI-driven environment, identifying opportunities to scale successful practices, connect efforts across teams, and accelerate adoption of new ways of working.

Requirements

• 10+ years of experience in content marketing
• Strong content strategist with demonstrated experience translating business objectives, audience insights, and market trends into impactful content programs.
• Practical experience applying AI and LLMs to content planning, creation, optimization, research, and workflow improvement.
• Understanding of how AI, LLMs, evolving search behaviors, and emerging discovery experiences are reshaping content marketing and customer expectations.
• Experience using data, audience insights, and performance metrics to inform strategy and drive business outcomes.
• Experience developing content strategies across multiple channels and formats, including digital experiences, video, social, and emerging platforms.
• Success working in highly regulated environments and navigating complex stakeholder landscapes.
• Strong communication, presentation, and stakeholder management skills, with the ability to influence senior leaders and drive alignment across a matrixed organization.
• Demonstrated expertise using PowerPoint to communicate strategies, recommendations, and performance insights.
• Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Benefits

• This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.