Responsibilities

• Own Afresh's account-based strategy across our defined universe of enterprise grocery retailers, including account tiers, plays, campaigns, and pipeline goals
• Build agentic workflows that automate account research, signal detection, personalization, campaign activation, and seller follow-up
• Combine intent, engagement, CRM, firmographic, and market signals to identify where buying opportunities are emerging
• Create scalable 1:1, 1:few, and broader ABM programs tailored to accounts, personas, and buying committees
• Continuously test AI tools, agents, data sources, and workflows — and operationalize what works
• Set and execute strategy across ABM/ABX, paid media, email and lifecycle, webinars, content distribution, and integrated campaigns
• Inform investment and prioritization decisions based on account engagement, pipeline impact, and business needs
• Build programs across the full funnel, using account signals and buying stage to determine how and when we engage
• Partner with Product Marketing to turn positioning, customer stories, and thought leadership into high-impact campaigns
• Maintain hands-on ownership of campaign execution and experimentation in our core platforms

Requirements

• 5+ years of demand generation, ABM, growth, or marketing operations experience in enterprise B2B SaaS, ideally in a named-account market with enterprise contracts >$1M ARR
• Proven experience building sophisticated ABM programs that connect account intelligence, personalization, multi-channel engagement, and Sales activation
• AI-native and hands-on — you've personally built or implemented AI-powered workflows, agents, and automations in marketing
• Strong understanding of B2B intent, enrichment, CRM, web engagement, paid media, and first-party behavioral data
• Hands-on experience with platforms such as HubSpot, Salesforce, LinkedIn, and Google, plus ABM, intent, enrichment, or automation tools
• Experience shaping channel strategy and informing investment decisions based on pipeline impact
• Strong analytical skills and a track record of connecting marketing activity to pipeline and revenue
• Strong writer with good judgment around messaging, personalization, and campaign creative
• Systems thinker and builder — connects data, signals, content, channels, technology, and sellers into a cohesive demand engine
• AI-native operator — experiments quickly and knows where AI and automation create real leverage

Benefits

• Comprehensive Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your family, with the majority of premiums covered by Afresh. We also provide dedicated mental health support and counseling services.
• Invested in Your Future: Competitive base salary, meaningful equity (U.S. employees), and a 401(k) program with a generous company match.
• Flexible & Modern Workspace: Whether you work from home or a local office, we support your setup with a home office stipend and "Coworking Wallets" for flexible workspace access.
• Growth-Obsessed Culture: We believe in continuous learning. Every employee receives an annual professional development budget to master new skills and grow their career at Afresh.
• Holistic Monthly Stipends: Beyond your paycheck, we provide monthly stipends for "Betterment" (wellness/lifestyle) and telecommunications to ensure you have what you need to thrive.
• Time to Recharge: Flexible paid time off to take the time you need to recharge.