Responsibilities

• Partners closely with product management, sales, and services to develop clear, compelling, and differentiated value propositions, messaging, collateral and digital pages.
• Works with campaign planners to ensure that messaging is effectively incorporated into the Company’s marketing campaigns.
• Partners with stakeholders across the business to ensure enabled routes to market.
• Develops expertise in the designated market, audience, region(s), and product.
• Identifies market size and addressable market for product and region(s).
• Understands market trends and directions for product and region(s).
• Articulates how the ancillary products address market needs.
• Builds competitive positioning at product capability level, directly against competitors.
• Applies market and audience insights to build differentiated value propositions and compelling messaging for the ancillary product(s), aligned to target buyer segments.
• Defines buyers and users for the ancillary products, including development of buyer persona profiles.
• Develops value proposition and messaging, focused on how the product solves market problems.
• Tests and refines value propositions and messaging with customers, analysts, and sellers.
• Utilizes NPS results and client feedback to drive product and journey improvements.
• Partners with campaign planning to ensure product messaging is effectively incorporated into the Company’s marketing campaigns, aligned to business goals.
• Supports sales to achieve Worksite Employee (WSEE) and retention/renewal rate targets.
• Builds and leads go-to-market and launch/release plans aligned to product roadmap.
• Influences customers, analysts, media, and others, to accept value delivered by the ancillary products.
• Provides guidance on optimal positioning, tactics, segments, and channel mix.
• Ensures compelling end-to-end content journeys for the ancillary products, in collaboration with content marketing.
• Ensures an enabled route to market that can achieve targets for the ancillary products.

Requirements

• Bachelor’s Degree in Business, Marketing, or a related discipline is desired.
• MBA is preferred.
• Three to five years of product marketing experience in a related B2B field is required.
• Product Marketing Alliance (PMA) or Pragmatic product marketing certification is preferred.
• Demonstrated campaign management experience and skills, preferably in a B2B technology or services industry.
• Strong strategic and analytical skills.
• Effective problem solving, decision-making, and conflict resolution abilities.
• Project management skills and the ability to handle multiple projects.
• Proficient in the use of Microsoft Office programs and demonstrated ability to learn other computer applications as needed.
• Excellent written and verbal communication skills.
• Communicates tactfully and effectively, both verbally and in writing, and maintains effective work relations with those encountered in the course of employment.
• Comfortable with AI-forward approaches to product marketing workflows.

Preferred

• MBA is preferred.
• Product Marketing Alliance (PMA) or Pragmatic product marketing certification is preferred.

Benefits

• Flexibility: Over 80% of Insperity’s jobs have flexibility. We want your time to have balance, whether it’s spent with coworkers, clients, family or your community.
• Career Growth: Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training.
• Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more. We take care of our people so that you can do your best work.