Affiliate Manager

Responsibilities

• Key Responsibilities1. Affiliate Strategy & Program Growth
• - Own the overall strategy, execution, and performance of Finnsul's affiliate marketing program.
• - Develop growth strategies across TikTok Shop, Meta, Instagram, and additional affiliate platforms.
• - Establish and execute monthly and quarterly revenue, recruitment, content production, and growth targets.
• - Identify opportunities to expand into new affiliate networks, platforms, and creator communities.
• - Build scalable systems for affiliate recruitment, onboarding, activation, retention, and performance optimization.
• - Develop commission structures, incentive programs, contests, and promotional campaigns.
• - Monitor competitor programs, creator trends, and emerging social commerce opportunities.
• 2. Affiliate Recruitment & Relationship Management
• - Personally identify, prospect, contact, negotiate with, and onboard high-potential affiliates and creators.

Requirements

• Bachelor's degree from an accredited college or university.
• 2–5 years of professional experience in affiliate marketing, influencer marketing, or creator partnerships within the CPG, supplement, wellness, or related consumer products industries.
• Demonstrated experience managing affiliate or influencer programs with measurable business results.
• Hands-on experience recruiting, onboarding, coaching, and managing creators.
• Strong understanding of TikTok Shop, Meta, Instagram, and the creator economy.
• Experience developing creative briefs, reviewing creator content, and managing campaigns.
• Ability to analyze performance data and translate insights into actionable growth strategies.
• Strong communication, negotiation, relationship-building, and organizational skills.
• Ability to manage multiple campaigns, creators, and deadlines simultaneously.
• Comfortable taking ownership and executing independently in a fast-paced startup environment.

Preferred

• Direct experience managing and scaling TikTok Shop affiliate programs.
• Proven track record generating significant affiliate-attributed revenue for a CPG, supplement, or wellness brand.
• Familiarity with platforms such as Awin, Impact, Shopify Collabs, or similar systems.
• Experience coordinating affiliate-generated content for Meta paid advertising.
• Experience managing creator communities through Discord or other platforms.
• Experience developing commission structures, incentive programs, and affiliate competitions.
• Strong understanding of direct-response creative, conversion optimization, and customer acquisition.
• Experience leading creator coaching calls, webinars, and training programs.
• Experience building automated recruitment workflows and reporting systems.
• Familiarity with FTC endorsement guidelines and supplement advertising compliance.