Senior Affiliate Marketing Manager

Carbondale, CO (Remote)

$72K/yr – $80K/yrSenior Level4+ years expFull time

Posted 1 day ago

Job Summary

Own and drive client affiliate programs end-to-end, including strategy, partner recruitment, performance optimization, and reporting, while shaping future service offerings and collaborating with cross-functional teams.

Job Description

Responsibilities

  • Lead the development and execution of clients' affiliate programs; this includes day-to-day management of affiliate programs, delegation of responsibilities to teammates, recruiting affiliates, negotiating rates, developing relationships, and activating partners
  • Understand client goals and translate them into actionable strategies
  • Monitor performance and optimize towards weekly and monthly KPIs
  • Cultivate and maintain ongoing relationships with key affiliate partners
  • Identify and secure promotional and advertising opportunities with strategic partnerships through various incentive structures
  • Provide regular reporting to clients, identifying insights and actions to optimize programs
  • Develop budget forecasts and revenue projections with client input
  • Actively identify trends, areas of improvement, and opportunities to proactively recommend ways to improve performance
  • Participate in status calls and own the relationship with clients
  • Help shape long-term service offerings, enhance processes, and gain efficiencies across our client portfolio

Requirements

  • Bachelor’s Degree
  • 4-6 years of relevant experience
  • Proficient in affiliate networks such as Impact, AvantLink, Rakuten and CJ, including launching new programs and growing them from day one
  • Comprehensive understanding of affiliate partner types, including publishers, creators, content, coupon and loyalty, and how to work best with each
  • Proven ability to recruit partners and negotiate rates, placements and promotional opportunities
  • Experience structuring and managing varied incentive models (CPA, CPC, flat fee, hybrid)
  • Experience with creator-commerce platforms such as ShopMy, LTK, Levanta or Linkby
  • Strong quantitative and analytical skills, including budget forecasting, revenue projections and KPI-driven optimization
  • Ability to turn performance data into clear client reporting with actionable insights
  • Certification in, or comprehensive experience with, Google Analytics and affiliate attribution

Preferred

  • Basic understanding of public relations, community management, influencer, and/or paid media
  • Experience in platforms like Levanta, Linkby, ShopMy, and LTK
  • Strong interpersonal skills and a sense of humor
  • Understanding of Backbone’s core values
  • A love of the outdoors

Benefits

  • Benefits: Health, Dental, Vision, 401k match
  • Perks: Flex time, powder days, wellness incentives, work from home/remote work options, team hikes, campouts, river floats, and more.
Backbone Media logo

Backbone Media

At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing, and retail marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust, and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.Check out our website to learn more about us and what we do.

Founded in 1997
Carbondale, Colorado, USA
109 employees (73 in marketing)

Salaries

Posted range

$72K/yr – $80K/yr

Taken straight from the job posting.

Affiliate Marketing median pay in the United States

$88K/yr

Most pay falls between $73K and $109K. Based on 330 salaries.

See all Backbone Media salaries

Marketing Team

Marketing Team Size
71 (65% of company)
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
9.6K
Monthly Google Ads Budget
$38
Traffic Source Mix
Search
33.1%
Direct
47.7%
Referral
6.5%
Social
11.6%
Paid
0.9%

Headcount Trend

Current headcount: ~108
Backbone Media logo

Senior Affiliate Marketing Manager

Backbone Media · Carbondale, CO · Remote