Responsibilities

• AEO / GEO & Search Visibility (primary focus ~50% of the role)
• Own our visibility, accuracy, and citation frequency across AI answer engines and traditional organic search
• Run prompt-level, platform-level, and competitor-level analysis using Profound to understand why we're surfaced (or aren't), and turn findings into concrete content and technical actions
• Use SEMrush for keyword, technical SEO, and competitive research; extend those findings into AEO-specific tactics — structured data (schema.org/JSON-LD), crawlability, and content formatting built for how AI models discover, index, and retrieve content
• Approach AEO as an ongoing experiment, not a one-time setup — treat new tactics (schema changes, content restructuring, format tests) as hypotheses, and track which ones actually move citation and visibility metrics
• Partner with our AI/LLM team on any new automation, integration, or tooling that supports AEO monitoring and reporting — every tool and system runs through our security/legal vetting process before use
• Partner with content and portfolio marketing to shape a content engine built to be cited, not just ranked
• Build recurring reporting that makes AI-search performance clear to leadership — visibility trend, citation share, sentiment, competitor positioning
• Own our presence on review platforms (G2, Capterra, TrustRadius) as part of the broader answer-engine visibility strategy
• Web & Paid Media Execution (~25% of the role)

Requirements

• AEO-forward mindset — genuine understanding of how LLMs and answer engines discover, index, retrieve, evaluate, and cite content, not just traditional SEO
• Direct experience with Profound (or comparable AEO/AI-visibility monitoring platform)
• Direct experience with SEMrush
• Comfortable working inside WordPress for day-to-day content and structural changes
• Proficient in Google Analytics 4andGoogle Ads
• Salesforce—required, at a working-knowledge level (understanding data flow and pipeline impact, not administration)
• Comfortable managing a YouTube channel end-to-end and directing a junior/intern-level social resource
• Comfortable operating in a SOC 2 compliant, security-conscious enterprise environment— every new tool, integration, or automation goes through legal and security vetting before use; this role requires patience and discipline around that process, not the “find it, turn it on, connect it” instinct of a scrappy startup or B2C environment
• Pardot (Marketing Cloud Account Engagement) — enough to understand lead flow and collaborate with the team that owns it; you will not be building nurture programs or managing lead scoring/routing

Preferred

• Familiarity with Qualified or comparable Salesforce-native conversational/chat platforms
• B2B enterprise technology marketing background
• Prior experience working in a regulated, security-conscious, or SOC 2/compliance-driven environment (fraud prevention, fintech, cybersecurity, healthcare, or similar)

Benefits

• competitive rewards, meaningful benefits, professional development opportunities, flexible ways of working, and programs that support your overall well-being.