Advocacy Marketing Manager

Responsibilities

• Customer Advocacy & Community — Develop and execute a comprehensive customer advocacy strategy to increase customer retention, acquisition and brand credibility in partnership with customer success, sales, marketing & product/platform development.
• Customer Advocacy & Community — Manage the faculty, administrator and student advocate programs end-to-end, including recruitment, onboarding and ongoing engagement.
• Customer Advocacy & Community — Organize and facilitate user forums, best practice sharing sessions, and ongoing advocate training and other thought-leadership events.
• Customer Advocacy & Community — Partner with product & platform teams to involve advocates in beta testing, feedback sessions, and roadmap discussions.
• Customer Advocacy & Community — Build and nurture long-term relationships with customer champions and advisory board members and ensure we are fully leveraging their value.
• Customer Advocacy & Community — Expand successful advocacy programs into new markets and opportunities.
• Customer Storytelling & Content — Collaborate with other marketing leads to develop case studies, testimonials and videos highlighting advocate success stories.
• Customer Storytelling & Content — Partner with internal stakeholders to understand win/loss analysis and sharing success stories internally to help us further replicate what works.
• Customer Storytelling & Content — Build online community and searchable tools for internal enablement.
• Process, Measurement & Impact — Enhance scalable governance, workflows, and processes to further amplify a successful program.

Requirements

• Bachelor’s Degree required.
• 3-5 years of experience in customer advocacy, community management, customer marketing, technology marketing or related roles.
• Proven ability to build trusted relationships – both internally through cross-functional collaboration but also experience working directly with customers.
• Excellent storytelling, written, verbal, and visual communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Comfortable with autonomy and working at speed: proactive, decisive, and impact oriented.
• Strong analytical skills and data-driven mindset.
• Strong business writing skills and experience with tools like PowerPoint, Outlook, Excel, SmartSheet, Salesforce.com, Marketo, Gainsight, Tableau, Asana and a variety of AI tools.
• Familiarity with EdTech industry or experiencing working with faculty/educators strongly desired.

Preferred

• Familiarity with EdTech industry or experiencing working with faculty/educators strongly desired.

Benefits

• An annual bonus plan is provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered.