Responsibilities

• Strategy & Prioritization
• Define the annual case study and proof-point content roadmap in partnership with Product Marketing, aligned to revenue and pipeline priorities.
• Determine which customer stories, quotes, and proof points to pursue based on expected pipeline, bookings, and adoption impact, rather than a first-in-first-out intake queue.
• Content Production
• Own the scaled creation and end-to-end delivery of customer content — quotes, testimonials, and case studies — from sourcing through legal and customer approval.
• Use tools like Peerbound to transform customer insights from Gong calls into approved, actionable content at scale.
• Own the creation and promotion of customer spotlights.
• Manage updates to existing case studies and customer stories as messaging and strategy evolve.
• Customer Reviews & Platform Ownership
• Own the customer reference database and the review-generation program across platforms including G2, Gartner Peer Insights, and TrustRadius.

Requirements

• 5+ years of experience in customer marketing, content marketing, or marketing operations, with demonstrated ownership of both strategy and execution.
• Proven track record of setting a content roadmap and prioritizing initiatives against business impact, not just delivering against an intake queue.
• Proven track record of owning content projects end-to-end, including legal/compliance coordination.
• Experience owning vendor relationships and budget, ideally for review-generation or reference platforms.
• Strong written communication skills and an eye for turning customer insight into compelling assets.
• Experience with CRM systems (e.g., Salesforce) and content intelligence tools (e.g., Peerbound, Gong) preferred.
• Comfortable managing on-site logistics for large customer-facing events.

Benefits

• generous benefits program.