Sr Analyst-Digital Brand Advocate

Mooresville, NC (Unknown)

$75K/yr – $125K/yrSenior Level4+ years expFull time

Posted 1 day ago

Job Summary

Own and optimize the online brand experience by turning data into actionable merchandising and cross-functional initiatives to boost conversion and basket size.

  • Lead SKU presentation, brand performance, and paid/organic content alignment
  • Collaborate with suppliers, merchants, and content teams to execute strategic plans

Job Description

Responsibilities

  • Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
  • Leverage inputs from customer satisfaction score, reviews and questions and answers to continuously improve the overall customer experience for assigned brand(s)
  • Act as the subject matter expert for the supported brand(s) assortment and strategy
  • Serve as the primary point of contact for issues pertaining to online SKU presentation and brand performance
  • Build and lead presentations with suppliers and merchants to support strategic plans and analyze execution
  • Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
  • Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
  • Create project plans and align with merchandising and supplier to drive execution
  • Analyze competitive data to provide SKU and pricing optimization recommendations
  • Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)

Requirements

  • Bachelor’s degree in business, marketing, finance, statistics or related field or equivalent years of experience in lieu of education requirement, if applicable
  • 4-5 years of experience in ecommerce, digital/retail merchandising, digital marketing and vendor management
  • Proven experience with major consumer brands and how to support and differentiate them in the digital space
  • Experience in optimizing flexible fulfillment models with a multi-channel retailer

Preferred

  • Master’s degree in business, marketing, finance, statistics or related field

Benefits

  • · 401k with up to 4.25% match
  • · Discounted Employee Stock Purchase Plan (15% discount of strike price)
  • · Tuition-Free Education
  • · 10-week Maternity/Parental Leave
  • · 10% Associate Discount
  • For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

Lowe's Home Improvement

Home Improvement

Miami, Florida, USA
3.1K employees (86 in marketing)

Salaries

Posted range

$75K/yr – $125K/yr

Taken straight from the job posting.

See all Lowe's Home Improvement salaries

Marketing Team

Marketing Team Size
86 (3% of company)
Marketing Roles Posted (Last 30 Days)
6

Headcount Trend

Current headcount: ~3.1K

Recent News

Sr Analyst-Digital Brand Advocate

Lowe's Home Improvement · Mooresville, NC · Unknown