GTM process ownership from intake to launch support and cross-functional coordination.

• Own the Product Marketing GTM process from intake through launch support.
• Manage timelines, milestones, dependencies, risks and next steps across cross-functional teams.
• Maintain launch plans, readiness trackers, intake templates and process documentation to improve speed, clarity and consistency.
• Partner with Product teams to ensure solution briefs, demos and product inputs are complete, accurate and actionable.
• Ensure PMMs have the core information needed to develop messaging and collateral, including product details, ICP inputs, competitive intel, pricing guidance, customer pain points and commercial context.
• Coordinate with Product and Operational Product Readiness to support launch readiness and move required inputs forward.
• Serve as the central GTM connector between Product Marketing and partner teams, including Product, Legal, Brand, Pricing, Commercial, Sales Enablement, Content Marketing and Growth Marketing.
• Keep stakeholders aligned on launch status, open questions, risks, decisions and next steps.
• Build strong cross-functional relationships that improve communication, accountability and execution.
• Support internal readiness moments, including launch reviews, stakeholder meetings and enablement handoffs.

Requirements

• 5–7+ years of experience in go-to-market, product marketing, marketing operations, product operations, sales enablement, launch management or cross-functional program management.
• Experience managing complex, cross-functional work across multiple teams, stakeholders and timelines.
• Strong project management skills, including timeline management, dependency tracking, risk identification and follow-through.
• Proven ability to create structure, improve workflows and drive clarity in ambiguous or fast-moving environments.
• Ability to influence without direct authority and drive accountability across teams.
• Highly organized, detail-oriented and able to manage multiple priorities at once.
• Experience with project management tools such as Monday.com, Notion, Jira, Smartsheet or similar platforms.
• Understanding of product launch frameworks, GTM planning, sales enablement, campaign activation and how messaging/positioning materials are developed.