Responsibilities

• Build, launch, and monitor paid media campaigns across digital channels (search, social, streaming, etc.).
• Negotiate advertising rates and contracts for traditional media placements (billboards, print, television, etc.). Maintain positive relationships with advertising sales representatives and vendors. Ensure timely delivery of creative assets and monitor deployment.
• Track spending, process invoices, and maintain accurate budgets across all advertising channels.
• Coordinate with staff across University Communications—including design, web, video/photo, and social teams—to ensure creative assets are properly prepared and aligned with platform requirements and campaign goals.
• Provide recommendations for adjustments to audience targeting, messaging, channel mix, and budget allocation to maximize efficiency, reach, and return on investment. Maintain current knowledge of paid media trends, platform updates, and emerging technologies.
• Perform other duties as assigned.

Requirements

• Bachelor's degree from an accredited college or university in marketing, advertising, strategic communications, business, or a related field.
• Two years of professional experience within the past five years in marketing, advertising, or a closely related field, plus hands-on experience with digital advertising.
• Familiarity with digital advertising platforms, social media platforms, and marketing analytics
• Strong organizational skills and attention to detail
• Ability to manage multiple projects and deadlines simultaneously
• Strong written and verbal communication skills
• Ability to learn new technologies, advertising platforms, and processes
• Ability to accurately track expenditures
• Proficient Microsoft Excel skills for completing tracking and reporting tasks, including the creation of formulas, pivot tables and charts
• Ability to work independently and as a member of a team

Preferred

• Professional experience using Meta Ads Manager, Google Ads, and Google Analytics.
• Experience coordinating advertising placements across digital or traditional media channels.
• Experience analyzing campaign performance and preparing reports.