Responsibilities

• Lead the Amazon advertising strategy across respective brand(s), ensuring media investment aligns with sales, merchandising and growth priorities.
• Own campaign architecture, keyword strategy, bid frameworks and budget allocation across DSP, Sponsored Products, Sponsored Brands and Sponsored Display.
• Partner with Merchandising, Operations and the Data Analytics Lead to execute franchise growth opportunities and cohesion.
• Manage and forecast ad budgets, balancing scale and efficiency while ensuring strong visibility and ranking for priority products.
• Lead performance analysis, testing roadmaps and reporting; providing clear insights, recommendations and guidance to leadership and team members.

Requirements

• 5-7 years experience in amazon advertising or performance marketing for DTC
• Deep expertise in Amazon Campaign Manager, DSP and Seller Central
• Strong analytical skills with proven results managing large scale ad strategy

Preferred

• Experience with AMC (Amazon Marketing Cloud)
• Experience or knowledge of beauty categories