Responsibilities

• Develop comprehensive advertising strategies across channels including social media, search engines, and affiliate networks to enhance brand visibility and customer acquisition.
• Manage PPC (Pay-Per-Click) campaigns using platforms such as Google Ads, Bing Ads, and Facebook Advertising, ensuring optimal performance through continuous testing and refinement.
• Conduct keyword research and utilize SEO tools to improve campaign targeting, landing page quality, and conversion rates.
• Oversee media buying efforts with a focus on performance marketing, optimizing ad spend across platforms like Google AdWords, DoubleClick, and Google Tag Manager.
• Monitor campaign performance using web analytics tools such as Google Analytics to analyze traffic patterns, user behavior, and conversion metrics for ongoing optimization.
• Coordinate with creative teams to produce compelling ad content tailored for social media management on platforms like Twitter Ads and Facebook.
• Implement tracking pixels and conversion tracking techniques to measure campaign success accurately and report on key performance indicators regularly.

Requirements

• Proven experience managing digital advertising campaigns with a strong understanding of SEM (Search Engine Marketing), SEO (Search Engine Optimization), and media planning principles.
• Hands-on expertise with Google Ads, Bing Ads, Facebook Advertising, Twitter Ads, and affiliate marketing networks.
• Proficiency in web analytics tools such as Google Analytics and Google Tag Manager for data-driven decision making.
• Strong knowledge of PPC campaign management, keyword research strategies, and conversion optimization techniques.
• Familiarity with SEO tools and techniques to support integrated marketing efforts.
• Ability to develop budgets for advertising campaigns and manage media buying efficiently within allocated resources.
• Excellent communication skills combined with a proactive approach to problem-solving and project management.

Preferred

• Experience working within e-commerce environments or digital marketing agencies is highly desirable.