Ads & Website Marketing Coordinator

Burleson, TX (Hybrid)

Salary Not AvailableMid LevelPart time

Posted 1 day ago

Job Summary

Own and optimize Google Ads campaigns across four brands, driving strategy, keyword targeting, budget management, and performance reporting while coordinating light website edits and SEO alignment to support inquiries and bookings.

Own end-to-end Google Ads campaigns across four businesses
Improve ROAS through ongoing optimization and reporting

Job Description

Responsibilities

Google Ads Management — Primary Responsibility
* Manage and optimize Google Ads campaigns across four different businesses.
* Develop and implement advertising strategies based on each business's goals, audience, and budget.
* Conduct keyword research and identify opportunities to improve campaign performance.
* Create and optimize search ads, display campaigns, remarketing campaigns, and other relevant Google Ads campaigns.
* Monitor campaign budgets, bids, click-through rates, cost per click, conversions, and return on ad spend (ROAS).
* Track leads, website inquiries, bookings, and other key conversion actions.
* Analyze campaign data and make ongoing adjustments to improve results and reduce wasted ad spend.
* Write compelling ad copy and test different headlines, descriptions, keywords, and landing pages.
* Build and maintain performance reports, providing clear updates on results, spending, and opportunities for improvement.

Requirements

Hands-on experience managing Google Ads campaigns
Experience managing multiple advertising accounts or brands simultaneously
Strong understanding of keyword research, bidding strategies, conversion tracking, and campaign optimization
Experience with Google Analytics 4 and Google Search Console
Knowledge of SEO fundamentals and website optimization
Ability to interpret data and turn performance insights into actionable improvements
Strong organizational skills and attention to detail
Ability to manage multiple projects, priorities, and advertising budgets
Strong written communication skills for ad copy and website content

Preferred

Google Ads certifications
Experience with WordPress or other website content management systems
Experience with Google Tag Manager and conversion tracking implementation
Experience with lead generation, hospitality, tourism, events, or e-commerce advertising
Familiarity with landing page optimization and remarketing strategies

Benefits

Employee discount
Flexible schedule

Salaries

Paid Search Specialist median pay in the United States

$71K/yr

Most pay falls between $65K and $80K. Based on 32 salaries.

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