Ads Measurement Lead (UCAN - Total Audience Narrative)

Responsibilities

• Lead end-to-end ad measurement strategy and execution for specific Netflix Live Sports events, including methodology evaluation, estimate generation, delivery & reporting, cross-functional stakeholder coordination, and post-event insights.
• Support the design and execution of custom surveys for Netflix Live Events along with leveraging syndicated research in story-telling insights for live event viewership narratives.
• Collaborate on and partner to evolve Netflix's approach to alternative measurement solutions for Live including first-party, impression-based measurement for live sports, and how that shift changes how inventory is estimated and reported on.
• Partner cross-functionally on programmatic strategy for live sports, including how dynamic ad insertion and real-time delivery affect measurement and reporting.
• Develop marketplace POV and thought leadership on sports media trends, sports viewership and fandom, methodology advancements, and competitive benchmarks in sports measurement and currency evolution.
• Serve as the dedicated internal lead for cross-functional stakeholder communication, vendor relationship management, and industry/ partnership management.
• Collaborate with cross functional teams including Market Activation and Ads Marketing to shape the external UCAN narrative and position the Netflix Ad Tier and Netflix Live Events as a must-buy for advertisers.

Requirements

• 10+ years of experience in media research and audience measurement strategy, with a strong grounding in live sports and linear-to-streaming translation.
• Comprehensive understanding of the Live sports marketplace, consumer insights and viewership trends.
• Deep, hands-on knowledge of existing third-party audience measurement solutions and first-party measurement approaches for live events in streaming.
• Direct experience managing Vendor relationships for Live Events and evolving alternative or impression-based measurement.
• Strong understanding of programmatic dynamics as they apply to live sports, including dynamic ad insertion and real-time inventory.
• Proven ability to independently drive strategic measurement projects and synthesize complex data into clear recommendations.
• Strong cross-functional collaboration skills, partnering with content stakeholders, product and engineering teams, live operations teams, marketing, comms, sales, and external vendors.
• Excellent executive communication and cross-functional stakeholder management skills.
• Comprehensive understanding of the advertising and media landscape, including advertiser needs and industry trends.
• Builder's mindset, proactive and eager to shape the future of live sports measurement at Netflix.

Benefits

• Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here .