Admissions and Marketing Director

Columbia, TN (On-site)

$75K/yr – $80K/yrSenior Level5+ years expFull time

Posted 4 months ago

Job Summary

Drive end-to-end enrollment for a mission-driven program, from strategy to high-touch admissions and cross-functional partnerships.

  • Own the admissions funnel from inquiry to enrollment and align with program capacity.
  • Must-have: 5+ years in admissions/enrollment with strong referral network growth.
  • Standout: Partnerships with educational consultants and public schools to fuel growth.

Job Description

Responsibilities

  • Enrollment Strategy & Leadership: Develop and execute a multi-year enrollment strategy; analyze trends, referral sources, and market opportunities; and collaborate with senior leadership to align admissions goals with program capacity and resources.
  • Admissions Oversight: Lead a high-touch, mission-aligned admissions process from inquiry through enrollment. Partner with clinical, educational, and residential teams to assess student fit and ensure accurate communication of offerings and eligibility.
  • Outreach & Partnerships: Build and maintain relationships with educational consultants, placement professionals, and public school/special education teams. Represent the school at conferences and professional events.
  • Marketing & Brand: Provide strategic oversight of marketing initiatives (digital, print, web) to ensure messaging clearly reflects the school's mission, outcomes, and differentiators.
  • Team & Cross-Functional Collaboration: Supervise admissions staff as applicable; serve as a thought partner to leadership on market positioning, growth strategy, and cross-departmental alignment.

Requirements

  • Bachelor’s degree required (education, special education, nonprofit leadership, business, or related field).
  • 5+ years of experience in admissions, enrollment management, marketing, or outreach—preferably in: Special education Independent or private schools Residential programs Human services or disability-focused organizations
  • Demonstrated success in building referral relationships and external partnerships.
  • Strong strategic thinking skills with the ability to translate vision into action.
  • Exceptional communication and relationship-building skills.
  • Must pass background checks (no felonies, abuse, assault, or neglect convictions) and drug screen.

Preferred

  • Experience engaging with school systems, consultants, or public funding placements is highly desirable.
The King's Daughters' School logo

The King's Daughters' School

The King’s Daughters’ School promotes independence through educational, residential and community services for individuals with developmental disabilities, continuing a 100-year legacy of service.Our Mission:The King’s Daughters’ School will improve the lives of individuals with developmental disabilities through caring, goal oriented service delivered by dedicated staff in a safe, warm learning environment.

Founded in 1955
USA
118 employees

Salaries

Posted range

$75K/yr – $80K/yr

Taken straight from the job posting.

See all The King's Daughters' School salaries
The King's Daughters' School logo

Admissions and Marketing Director

The King's Daughters' School · Columbia, TN · On-site