Administration - Retail E-Commerce Analyst

Huntersville, NC (On-site)

Salary Not AvailableIntern/New Grad2+ years expFull time

Posted 4 months ago

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Job Summary

Drive e-commerce content optimization and retailer coordination for digital product listings across DTC and partners.

  • Own PDP accuracy and content optimization to improve digital shelf performance.
  • Must-have: Digital marketing proficiency and data analysis capability.
  • Standout: Cross-functional collaboration across Marketing, Sales, and Operations

Job Description

Responsibilities
  • Support the creation, maintenance, and optimization of digital product listings across DTC and key retail partner platforms with a focus on traffic, conversion, and sales performance.
  • Ensure product detail pages (PDPs) meet accuracy, completeness, and brand standards while analyzing content effectiveness against digital shelf KPIs.
  • Assist with SEO and keyword optimization efforts by researching search terms, implementing updates, and monitoring impacts on product visibility.
  • Monitor site search results and product discoverability, identifying content gaps, errors, or opportunity areas and escalating insights to internal teams.
  • Learn to analyze page-level and product-level performance metrics to support content optimization.
  • Support the execution of retailer-led digital marketing programs, promotions, and paid media initiatives through asset coordination and platform setup assistance.
  • Track campaign performance metrics (traffic, conversion, sales lift, ROAS where available) and assist in compiling reports and recaps.
  • Maintain organized documentation of retailer requirements, promotional calendars, and campaign results to support performance analysis.
  • Assist in retail partner communications related to content updates, promotional execution, and online visibility initiatives.
  • Support the DTC Manager by gathering competitive benchmarks and retailer performance data to inform future e-commerce strategies.
Requirements
  • Bachelor’s degree in business, Marketing, or related field
  • Digital marketing proficiency (SEO, PPC, social media)
  • Proficiency in data analysis tools
  • Proficiency of MS Office Products, Businessmap and Adobe - Photoshop
  • High level Business Communications Skills
  • Understanding of the omnichannel retail environment
Preferred
  • Experience with big box retailers and digital marketing
  • Understanding of horticulture/live goods industry
  • 2+ Years’ experience in account-based marketing or management
METROLINA GREENHOUSES LLC logo

METROLINA GREENHOUSES LLC

Metrolina Greenhouses is a family-owned, wholesale plant and services company that was founded in April 1972. Our Huntersville location is the largest single-site heated greenhouse in the United States at 200 acres under glass. In addition we have approximately 30 acres of outdoor growing space and are still expanding. We also have a second location in York S.C. that has 200 acres of outdoor growing space for perennials.

Founded in 1972
Huntersville, North Carolina, USA
510 employees (73 in marketing)

Traffic Signals

Monthly Visitors
10.4K
Traffic Source Mix
Search
27.6%
Direct
48.2%
Referral
6%
Social
16.7%
Paid
1.4%

Headcount Trend

Current headcount: ~508

Marketing Team

Marketing Team Size
60 (12% of company)