Ad Operations Specialist

New York, USA (Hybrid)

$70K/yr – $90K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive ad operations and trafficking for digital campaigns across display, video, and CTV, ensuring tagging, QA, and regulatory compliance.

  • Own end-to-end activation and trafficking for campaigns across multiple platforms.
  • Must-have: Hands-on CM360 or Google Ad Manager experience.
  • Standout: Proven ability to validate tracking, compliance with FDA/OPDP/MLR requirements, and cross-team coordination.

Job Description

Responsibilities

  • Traffic and activate digital media campaigns across ad servers and platforms, including display, video, CTV, and programmatic environments
  • Implement creatives, click trackers, tags, floodlights, and third-party pixels accurately and on schedule.
  • Conduct ad server QA and tag validation prior to launch to ensure placements, creatives, and tracking are functioning correctly.
  • Monitor campaign delivery and pacing; proactively troubleshoot technical or delivery issues.
  • Support campaign launches, creative swaps, mid-flight updates, and campaign wrap-ups.
  • Implement and test conversion tracking, floodlights, and platform pixels to ensure accurate campaign measurement.
  • Support tagging frameworks and integrations across ad servers, analytics platforms, and tag management systems.
  • Validate data consistency across ad servers and reporting platforms.
  • Partner with Analytics teams to troubleshoot tracking issues and resolve reporting discrepancies.
  • Ensure all campaign activations align with FDA, OPDP, and internal MLR requirements.
Moon Rabbit logo

Moon Rabbit

2.5 Glassdoor

Moon Rabbit is an independent advertising agency created by a rare breed of people who aren’t satisfied with being conventional. Who know that creative license is worthless without true freedom of expression. Who are Proudly Misfit and consider the title a badge of honor.None of us are alike, but we are guided by the same mission. We are genuine people who do ingenious work. Our backgrounds, fields of expertise, and perspectives may differ but we share a passion for creating things that are meaningful and truly resonate with people—work that can only be brought to life through authenticity and the diversity of our unique blend of talents.We have offices in New York, California and London. Our clients range from boutique to bluechip and from consumer to biotech. We're Great Place to Work certified, Google Partners, Veeva Partners - actually just great partners all around.

Founded in 2017
New York, New York, USA
125 employees (56 in marketing)
23% recommend to a friend

Traffic Signals

Monthly Visitors
3.1K
Traffic Source Mix
Search
18.8%
Direct
27.5%
Referral
3.5%
Social
9.4%
Paid
0.7%

Headcount Trend

Current headcount: ~125

Marketing Team

Marketing Team Size
32 (26% of company)