Ad Operations Specialist at attnCapital | Miami, FL | $60K/yr – $80K/yr

Ad Operations Specialist

Miami, FL (Remote)

$60K/yr – $80K/yrMid Level2+ years expFull time

Posted 2 months ago

Job Summary

Own the advertiser operations workflow from onboarding to live campaigns, balancing compliance, QA, and portal adoption across many accounts with tight coordination across Slack, email, and internal tools.

Account & Campaign Intake: manage onboarding, testing plans, and creative routing to publishers.
QA & Compliance: pre-screen creatives, ensure naming conventions, and drive data integrity across systems.
Portal Adoption & Live Campaigns: guide adoption of the advertiser/publisher portal and maintain campaign readiness across ~50 100 accounts.

Job Description

Responsibilities

Email and Slack Communications. Organize, monitor, and respond to daily advertiser and publisher communications in Slack and email. Consistently follow up with advertisers and publishers and escalate issues when necessary.
Advertiser Onboarding. Coordinating account access from advertisers, partnership tag requests from advertiser to publisher, outlining testing plan for advertisers and which publishers to test, setting up advertisers in internal creative portal and tracking tools.
Account management. Oversee approximately 50-100 advertiser accounts. Grant account access to approved publishers and maintain an understanding of each advertiser’s target demographics and spending behavior. When advertisers want to increase spend, suggest publishers likely to perform well with their audience.
Creative Approvals. Prepare and send creative preview links from advertisers to publishers for approval. Follow up with publishers to confirm approval or feedback. Share approval decisions and feedback with advertisers. Update campaign trackers with the appropriate statuses such as creative sent, approval received, and campaign launched.
Compliance Reviews. Pre-screen advertiser creatives for compliance and brand guideline adherence before sending them to publishers for review. Provide feedback to advertisers when revisions are required.
Campaign Support and Oversight. Perform QA on campaigns to ensure correct naming conventions are used, campaigns are captured by internal reporting tools, and data is flowing correctly across systems. As needed as part of a semi-managed service offering, set up campaign and ad set shells for advertisers and ensure campaigns are structured according to best practices and internal standards.
Troubleshooting. Resolve issues related to partnership tags and publisher access. Support advertisers and publishers in getting campaigns live on publisher handles.
Advertiser Spend Reporting. Review advertiser accounts and spend data weekly. Identify performance trends or growth opportunities and report them to the appropriate team members.
Portal Adoption. Support the rollout of our advertiser and publisher portal where creatives will be submitted and approved directly. Guide clients through the transition and help drive adoption of the portal across advertisers and publishers.

Requirements

Digital Marketing Experience. 2+ years of experience in digital marketing or a related field.
Meta Ads Experience. Familiarity with Meta ad accounts and advertising tools. Experience running campaigns is not required, but candidates should be comfortable navigating Meta accounts, reviewing campaign data, and performing QA. Experience with TikTok is a plus.
Tech Tools. Comfortable with project management softwares like Asana. Efficient user of slack, GSuite, and especially Google Sheets / Excel.
Organization. Plans, organizes, and prioritizes work in an efficient and productive manner. Able to manage and organize a high volume of communications while maintaining focus on key priorities.
Attention to Detail. Maintains a high level of accuracy and does not allow important details to slip through the cracks. Able to follow instructions and detailed processes with minimal mistakes.
Proactivity and Persistence. Takes initiative without needing to be told what to do. Demonstrates persistence and follows up consistently until issues are resolved or properly escalated.
Service-Oriented. Demonstrates a strong customer-first mindset. Treats clients with respect, addresses issues with urgency, and takes pride in delivering an excellent customer experience.
High Standards. Holds themselves and their teammates to a high standard of performance and execution. Strives for consistent excellence in their work.