Ad Operations Specialist

Boston, MA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end to end ad trafficking and campaign activation across platforms with a strong emphasis on accurate setup, QA, tagging, and scalable processes.

  • Campaign activation: traffic, launch, and cross platform execution with solid documentation and templates.
  • Measurement and tagging: pixels, conversion tracking, UTM parameters, and attribution alignment with data ops.
  • Quality and governance: QA assets, URLs, tags, targeting, insertion orders, and reconciliation to plans.

Job Description

Responsibilities

  • Traffic and launch campaigns across media platforms, ensuring all campaign components are implemented accurately.
  • Develop and maintain tracking documentation, trafficking sheets, and implementation guides.
  • QA campaign setup, creative assets, URLs, tags, and targeting parameters prior to launch.
  • Coordinate the deployment of pixels, conversion tracking, and other measurement solutions with internal teams and partners.
  • Monitor campaign pacing and delivery, escalating concerns proactively.
  • Build, maintain, and refine campaign management systems, templates, and organizational processes to ensure consistency, efficiency, and executional excellence.
  • Maintain campaign documentation, including authorizations, insertion orders, and flowcharts where applicable.
  • Support the reconciliation of media delivery against approved plans and budgets.
  • Curiosity: Continuously seek opportunities to improve processes, tools, and operational efficiency.
  • Stay informed on platform updates, trafficking requirements, and evolving ad specifications.

Requirements

  • Bachelor's degree in Advertising, Marketing, Communications, Business, or equivalent experience.
  • 2–4 years of experience in digital ad operations, campaign trafficking, or media execution.
  • Experience working within major media platforms such as Google Campaign Manager 360, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, or similar environments.
  • Familiarity with ad serving technologies, tracking pixels, UTM parameters, and conversion implementation.
  • Understanding of campaign QA processes and troubleshooting methodologies.
  • Experience supporting reporting, reconciliation, and campaign documentation.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Exceptional attention to detail and commitment to accuracy.
  • Analytical mindset with the ability to identify and resolve operational issues proactively.
  • Strong written and verbal communication skills.
  • Positive, collaborative attitude with a problem-solving orientation.

Preferred

  • Bonus if you have experience working in Media Oceans, Basis or other Ad Operations platforms
Allen & Gerritsen logo

Allen & Gerritsen

A&G is a fiercely independent advertising agency, founded in 1985 and headquartered in Boston & Philadelphia — the two cities where independence was born. We bring together Advertising, Media, Public Relations, Design and CX under one roof, working alongside ambitious marketing leaders to drive dramatic growth through dramatic shifts in how brands show up. For the past 40 years, we've been dedicated to helping brands be Unignorable.

Founded in 1985
Boston, Massachusetts, USA
133 employees (44 in marketing)