Responsibilities

• Email and Slack Communications. Organize, monitor, and respond to daily advertiser and publisher communications in Slack and email. Consistently follow up with advertisers and publishers and escalate issues when necessary.
• Advertiser Onboarding. Coordinating account access from advertisers, partnership tag requests from advertiser to publisher, outlining testing plan for advertisers and which publishers to test, setting up advertisers in internal creative portal and tracking tools.
• Account management. Oversee approximately 50-100 advertiser accounts. Grant account access to approved publishers and maintain an understanding of each advertiser’s target demographics and spending behavior. When advertisers want to increase spend, suggest publishers likely to perform well with their audience.
• Creative Approvals. Prepare and send creative preview links from advertisers to publishers for approval. Follow up with publishers to confirm approval or feedback. Share approval decisions and feedback with advertisers. Update campaign trackers with the appropriate statuses such as creative sent, approval received, and campaign launched.
• Compliance Reviews. Pre-screen advertiser creatives for compliance and brand guideline adherence before sending them to publishers for review. Provide feedback to advertisers when revisions are required.
• Campaign Support and Oversight. Perform QA on campaigns to ensure correct naming conventions are used, campaigns are captured by internal reporting tools, and data is flowing correctly across systems. As needed as part of a semi-managed service offering, set up campaign and ad set shells for advertisers and ensure campaigns are structured according to best practices and internal standards.
• Troubleshooting. Resolve issues related to partnership tags and publisher access. Support advertisers and publishers in getting campaigns live on publisher handles.
• Advertiser Spend Reporting. Review advertiser accounts and spend data weekly. Identify performance trends or growth opportunities and report them to the appropriate team members.
• Portal Adoption. Support the rollout of our advertiser and publisher portal where creatives will be submitted and approved directly. Guide clients through the transition and help drive adoption of the portal across advertisers and publishers.