Ad Manager- Performance Marketing

USA (Remote)

$95K/yr - $113K/yr (Est.)Mid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end paid acquisition engine for a growth SaaS in healthcare, balancing disciplined testing, robust measurement, and rapid action on platform shifts to move pipeline and revenue.

  • Own paid media strategy across Google, Meta, LinkedIn, and emerging channels
  • Architect measurement stack and attribution to defend CAC and payback while informing weekly leadership updates

Job Description

  • Own paid media strategy and execution across Google, Meta, LinkedIn, and emerging channels
  • Build a disciplined testing roadmap grounded in hypotheses, statistical rigor, and incrementality — not vanity lifts
  • Manage budget allocation against CAC, payback period, and contribution margin, and reforecast as the data moves
  • Architect the measurement stack: server-side tracking, Conversions API, GA4, first-party data flows, and attribution logic you can defend
  • Stay ahead of algorithm shifts (Smart Bidding, Advantage+, Predictive Audiences) and translate them into action within days, not quarters
  • Brief and direct creative against a clear framework — hook rate, hold rate, thumb-stop, message-market fit — so testing produces learning, not just outputs
  • Diagnose performance with a clinician's precision: surface the variable that's actually moving the metric
  • Report weekly to leadership with crisp narratives that connect spend to pipeline to revenue
  • 4+ years managing paid acquisition with direct P&L responsibility for spend
  • Proven track record scaling paid programs at a startup or high-growth SaaS company
  • Deep fluency in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager — and a clear point of view on how each platform's auction and learning systems actually work
  • Strong command of attribution methodology: you understand the trade-offs between last-click, data-driven, MMM, and incrementality testing, and you know when to use which
  • A creative instinct grounded in pattern recognition across hundreds of ads — you can predict what will work and explain why
  • Active engagement with the field: you follow the right operators, read the right newsletters, test the things worth testing, and ignore the noise
  • Comfort with ambiguity, fast cycles, and shipping in weeks not quarters
  • Based in North America and able to work core hours that overlap with a U.S.-based team
  • Experience marketing to healthcare professionals, clinicians, or regulated industries
  • Background in B2B SaaS with a self-serve or PLG motion
  • Hands-on with creative tools (Figma, video editing) — you can mock, iterate, and ship without waiting for a queue
  • Familiarity with HubSpot, Segment, or comparable martech infrastructure
  • Experience designing geo-holdout tests, MMM inputs, or incrementality experiments
  • Mission that matters: we're building infrastructure for the people doing the hardest work in healthcare
  • Real ownership, real impact: small team, big mandate, fast decisions
  • Competitive comp, meaningful equity, and working with a team that values work life balance
  • Fully remote, North America–wide — work from wherever you do your best thinking
  • A growth trajectory that creates outsized opportunity for the people who get in early
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Stewardly LLC

Stewardly is a mission-driven social enterprise dedicated to advancing regenerative agriculture by connecting farmers, researchers, and communities through technology and shared stewardship. We build digital tools that simplify data transparency, empower informed decision-making, and foster collaborative resilience across food systems. By centering community-driven solutions, Stewardly accelerates the transition to sustainable, equitable farming practices. Our vision: a world where agriculture regenerates ecosystems, supports livelihoods, and restores balance — all powered by people and technology working in harmony.

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$3K
Traffic Source Mix
Search
4%
Direct
65.3%
Referral
17.5%
Social
7.8%
Paid
2.5%

Headcount Trend

Current headcount: ~1