Responsibilities

• Manage all Acquisition single and multi-title paid media production work streams from briefing, handing off assets, creative development, legal reviews to delivery.
• Oversee the creative agency across the work to ensure they hit milestones, adhere to best practices and all work is approved by the appropriate internal stakeholders.
• Collaborate with Media on strategic objectives, testing plans, creative needs and optimizations.
• Liaise with internal Creative teams to review, provide feedback and approve all creative assets to Apple standards.
• Track a range of notes and feedback across multiple rounds of creative development.
• Serve as the subject matter expert for Acquisition creative, ensuring best practices, approved templates and specs are adhered to, prior to delivery.
• Continually evaluate and optimize in-market creative, collaborate with internal/external partners to identify efficiencies and evolve the work appropriately.
• Oversee localization for global markets to ensure translations and copy are accurate and locally relevant.
• You will work in partnership with the Media team to develop and implement acquisition marketing across digital channels to support Apple TV campaigns, including programmatic display & social.
• You will manage priorities for our creative agency, lead the creative development process, facilitate stakeholder approvals, and ensure quality and accuracy from a Legal, Media, and Strategy perspective.

Requirements

• You have over 10 years of marketing experience working for global brands, ideally digital specific, with an emphasis on building performance-oriented campaigns.
• You understand digital & social behaviors and how to inform the development of integrated creative campaigns.
• You are a passionate Apple user who is familiar with Apple applications, including Mail, Numbers, Keynote, Pages, and Calendar.

Preferred

• You understand performance data and how to pull creative insights that inform better creative work.
• A passion and excitement for entertainment, the creative process, and figuring out the “how” across a multitude of complex issues.
• Experience briefing and managing creative agencies and/or managing high level clients - preferably across entertainment or brand marketing.
• You can balance working in a fast-paced, creatively driven organization applying strong work ethic.
• Your project and time management skills are excellent, you learn fast, and can accommodate rapid change reacting quickly to new information.
• You are a strategic thinker, comfortable navigating and ensuring alignment with brand content strategy.
• You can inventively problem solve and organize information at a high level to address potential roadblocks and define the best way forward with rigorous attention to detail.
• You have extraordinary communication and negotiation skills and are at ease building rapport, credibility and influence with multiple partners working in a dynamic, highly matrixed organization.

Benefits

• Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs.
• Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan.
• You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition.
• Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.