Responsibilities

• Demonstrate in-depth knowledge of social media best practices, influencer marketing, paid amplification, platform-native content and emerging digital trends across established and emerging platforms
• Support the development and execution of integrated social, content and influencer strategies across consumer, health/wellness and corporate accounts
• Lead the development, oversight and optimization of culturally relevant, insight-driven and platform-native content across channels including Instagram, TikTok, YouTube, LinkedIn, Facebook, Threads, and X
• Translate concepts and campaign ideas into actionable creative briefs and content direction for internal creative and production teams
• Manage integrated content calendars, social programming, influencer activations and paid social workstreams across annual, quarterly, monthly and real-time programming needs
• Support executive visibility and thought leadership initiatives across platforms, particularly LinkedIn, through strategic content development and social counsel
• Support influencer and creator campaigns from sourcing and negotiations through content approvals, campaign execution, reporting and relationship management
• Leverage social listening, reporting and platform analytics tools to identify insights, optimize performance and inform future recommendations
• Partner closely with PR, paid media, strategy, creative and analytics teams to support integrated campaigns and communications programs
• Monitor emerging social trends, platform updates and cultural moments to proactively identify opportunities for brands and executives

Requirements

• Education: Bachelor’s degree in communications, public relations, marketing, business, liberal arts or related field
• Experience: Six to eight years of experience in social media, influencer marketing, content, integrated communications or related fields
• Technical: Proficiency in Microsoft Office, social media management and reporting tools, and content management platforms