Responsibilities

• Serve as the central day-to-day contact for clients, managing overall timelines and budgets while providing consistent strategic counsel.
• Develop comprehensive PR strategy documents that seamlessly incorporate earned, owned, and paid tactics to meet client goals.
• Anticipate potential executional challenges and proactively offer solutions to senior leadership and clients throughout program lifecycles.
• Oversee and lead proactive media relations efforts to secure high-impact earned media across top-tier publications.
• Stay tuned to industry trends and the evolving news cycle to identify “newsjacking” opportunities that keep our clients at the center of the conversation.
• Maintain a pulse on the media landscape to build and sustain meaningful relationships with key journalists, freelancers, and influencers.
• Organize and lead press trips and special events on behalf of clients, ensuring flawless on-site execution.
• Lead and mentor junior staff, fostering a collaborative environment through effective delegation and professional development.
• Support new business leads and opportunities, playing an active role in the development of proposals and new business presentations.

Requirements

• 5+ years of PR agency experience, with a focused background in travel, luxury hospitality, luxury, or premium consumer brands.
• A deep understanding of the luxury sector and the nuances of representing high-end global brands.
• A proven track record of securing high-impact coverage and maintaining strong, existing relationships with top-tier national media across travel, lifestyle, business, and consumer sectors.
• Knowledge of the evolving media landscape, including a pulse on podcasts and a history of successful influencer engagement.
• Demonstrated success in driving multi-faceted external programs—spanning media relations, social media, and executive thought leadership.
• Exceptional project management and problem-solving skills, with the ability to manage complex timelines and client expectations autonomously.
• Polished oral and written communication skills, including a sharp eye for editing and the ability to present to senior-level executives.
• Experience with industry tools.
• This role will be based in our New York City office and a hybrid schedule of a minimum of two in-office days per week. Work travel may be required with this role.