Responsibilities

• Direct and oversee the work of Associate-level team members, providing leadership, guidance, editing and constructive feedback.
• Serve as a career mentor (supervisor) to one or more Junior Associates and/or Associates.
• Counsel clients directly on media strategy and other daily PR needs.
• Edit client-ready research documents developed by more junior staff on a variety of complex issues.
• Independently drive communications programming under the direction of more senior account team members: Execute communications programming on $16k-or-smaller accounts and report results to group directors; execute communications programming on larger client accounts under the direction of a Vice President.
• Ensure junior team members have a general knowledge of clients’ goals and business priorities in order to contribute to the strategic and creative development of tactical programming.
• Be an active reader of the news and help junior teammates spot the news stories most important to Greentarget’s clients.
• Assign, edit and, when appropriate, personally advance various writing (press releases, media advisories), research, media relations (including developing strategic and creative pitch angles, generating story ideas and placing positive stories), speaking opportunities and other credentialing/earned media projects.
• Assign, edit and, when appropriate, personally advance various social media development, including drafting LinkedIn posts; researching topics, clients and competitors using Meltwater’s social media database; and contributing ideas for social media approaches for client announcements.
• Oversee team members developing, managing and maintaining strategic media lists, editorial calendars and other important client infrastructure items.

Requirements

• Excellent media relations skills.
• Excellent written and verbal communication skills.
• Excellent organizational and planning skills.
• Strong project management skills.
• Strong knowledge of online/digital media platforms.
• Excellent problem-solving skills, with the ability to prioritize and perform multiple tasks in time-critical situations.
• Demonstrated specialized industry knowledge and understanding of clients’ businesses.
• Consistent coaching and leadership of junior team members.
• Track record of consistently meeting deadlines, demonstrating ownership of assignments, recommending amplification of assigned work and overseeing junior employees.
• Ability to be discreet and maintain confidentiality.