Responsibilities

• Lead innovative social media strategies that amplify brand reach, engagement, and sentiment.
• Spearhead client onboarding and build content calendars that drive results.
• Mentor and manage social media analysts to deliver standout content, campaigns, and client communication.
• Collaborate with the digital team to design and execute creative campaigns for launches, events, and brand storytelling.
• Create compelling original content (short-form videos, graphics, captions, and more) and manage third-party creators for a dynamic content mix.
• Strategically create, manage, and publish content calendars while staying agile to capitalize on trends.
• Drive brand loyalty by engaging with online communities and sparking meaningful conversations.
• Analyze social media performance, deliver actionable insights and analytic reports, and optimize strategies for success.
• Expand influencer and community outreach to amplify brand presence.
• Manage paid social promotions and boosted posts.