Account Manager - Sports - Brand Consulting

New York City, NY (Hybrid)

$85K/yr – $110K/yrMid Level4+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end collegiate sponsorship partnerships, focusing on strategy, activation, and relationship management across NCAA, conferences, and campus programs, while driving measurable outcomes through cross-functional collaboration.

  • Lead partnership lifecycle from strategy through activation
  • Collaborate with analytics and creative teams to optimize ROI
  • Mentor junior staff and coordinate cross-functional campaigns

Job Description

Responsibilities

  • Provide leadership in the day-to-day management of collegiate and soccer partnerships, with a focus on NCAA, conferences, universities, athletic departments, NIL initiatives, and campus engagement platforms.
  • Develop and lead comprehensive partnership strategies, identifying, communicating, and maximizing sponsorship assets to deliver measurable value for clients and successfully secure stakeholder buy-in.
  • Leverage established relationships across the collegiate athletics ecosystem, including universities, conferences, multimedia rights holders, agencies, and governing bodies.
  • Support negotiations for sponsorship agreements, marketing rights, naming rights, and partnership renewals, demonstrating a proven history of delivering successful commercial outcomes.
  • Support in the day to day management of collegiate sponsorship portfolios, often serving as the primary point of contact for university partners, conferences, rights holders, clients, and agency partners.
  • Support direct client relationships, serving as a trusted strategic advisor throughout the partnership lifecycle.
  • Participate in cross-functional planning and execution of integrated sponsorship campaigns, campus activations, hospitality programs, student engagement initiatives, and experiential marketing efforts.
  • Partner with Data & Analytics teams to establish partnership KPIs, measurement frameworks, ROI reporting, and optimization strategies.
  • Collaborate with Creative, Experiential, Social, PR, Digital, and Insights teams to ensure all partnership objectives are achieved.
  • Identify new collegiate and soccer sponsorship opportunities across athletics, campus life, NIL, women's sports, esports, and emerging properties that align with client objectives.

Requirements

  • Bachelor’s Degree preferably in Marketing, Communications or similar discipline
  • At least 4-6+ years of relevant experience; prior experience involving managing/supporting team and/or league sponsorships is preferred
  • Management experience in mentoring and training team members
  • Ability to travel and be on-site at events monthly
  • Ability to quickly learn client industry, CAA responsibilities and CAA operational processes such as finance, legal and ops procedures
  • Strong grammar, proofreading, and editing skills, with a keen eye for detail and consistency across all written materials
  • Possess a strong financial acumen with the ability to accurately manage and reconcile large and multiple budgets
  • Strong understanding and “pulse” on current events, pop-culture trends, and happenings – especially in the sports & entertainment fields
  • Must be proficient in MS Office
  • Extremely detail-oriented and organized

Preferred

  • Agency experience highly preferred
  • College and/or Soccer sponsorship industry experience a plus

Benefits

  • Medical Insurance
  • Basic Life and AD&D Insurance
  • Telemedicine
  • Employee assistance and mental health counseling in person, virtually or through text
  • Paid Vacation / Holidays
  • Paid Sick Time
  • Paid Parental Leave and Other Paid Leaves of Absence
  • NICU leave
  • Bereavement resources
  • Adoption Benefits
CAA Club Group logo

CAA Club Group

For close to 120 years, we have been innovative leaders committed to meeting and exceeding the needs of Canada’s motorists and travellers.CAA Club Group of Companies (CCG) is comprised of two automobile clubs—CAA South Central Ontario and CAA Manitoba— that provide Roadside Assistance, travel, insurance service and Member savings for our over 2.5 million Members. Our organization also includes CAA Insurance Company, a national property and casualty insurance company, Orion Travel Insurance Company, a nationwide trusted travel insurer, Echelon Insurance, a leading specialty insurer and CCG Advisory Services, a new company providing Ontarians with trusted advice on life, critical illness, and disability insurance.

Founded in 1903
Vaughan, Ontario, CAN
1.4K employees (73 in marketing)

Salaries

Posted range

$85K/yr – $110K/yr

Taken straight from the job posting.

See all CAA Club Group salaries

Marketing Team

Marketing Team Size
60 (4% of company)
Median Career Experience
7 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Visitors
494K
Monthly Google Ads Budget
$613
Traffic Source Mix
Search
50.1%
Direct
35.1%
Referral
12.6%
Social
0.8%
Paid
1.3%

Headcount Trend

Current headcount: ~1.4K
CAA Club Group logo

Account Manager - Sports - Brand Consulting

CAA Club Group · New York City, NY · Hybrid