Account Manager, Partnership Activation

Responsibilities

• Support the planning and execution of corporate partnership activations across on-site, digital, broadcast, experiential, and hospitality platforms.
• Serve as a day-to-day point of contact for assigned corporate partners and assist with ongoing partnership servicing and communication.
• Translate partnership agreements into detailed activation plans, timelines, deliverables, and internal tracking documents.
• Coordinate fulfillment of contractual assets, including signage, branding, digital content, broadcast integrations, experiential activations, promotions, and hospitality.
• Work cross-functionally with NYRA departments, including Marketing, Facilities, Communications, Operations, Broadcast, Digital, Ticketing, Hospitality, and Guest Services, to execute partnership commitments.
• Coordinate the production, approval, and placement of branded assets, including signage, LED displays, in-venue branding, collateral, and experiential elements.
• Manage activation timelines and ensure partnership assets are delivered accurately, on brand, and according to contractual requirements.
• Coordinate on-site partner activations during race days, special events, and marquee racing events.
• Assist partners with on-site logistics, credentials, hospitality, deliveries, vendor coordination, and other activation needs.
• Support the development of creative activation concepts designed to enhance fan engagement, brand visibility, and partner value.

Requirements

• 3–6+ years of experience in sponsorship sales, corporate partnership activation, or sports marketing
• Strong understanding of integrated marketing platforms (experiential, media, digital, hospitality)
• Experience executing sponsorship activations and managing partner deliverables preferred
• Excellent communication, presentation, and negotiation skills
• Ability to manage multiple projects in a fast-paced, high-energy environment
• Passion for sports, live events, and/or the racing industry is a plus

Preferred

• Pipeline management and forecasting
• Relationship building and networking
• Strategic thinking and account planning
• Proposal development and storytelling
• Client needs assessment and solution selling
• Cross-functional collaboration (sales, marketing, activation)
• CRM management
• Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
• Data analysis and insights interpretation
• Time management and organization