Responsibilities

• Drive lead generation and growth for university partners by developing, managing, executing, and analyzing comprehensive marketing campaigns across digital media, creative assets, email marketing, website development, and social media
• Serve as the primary point of contact for university partners and collaborate with internal teams to ensure seamless execution and outstanding results
• Manage digital media campaigns across Google, Facebook, Instagram, and Microsoft platforms with a team of digital buying experts
• Deliver campaign performance that meets or exceeds partner expectations and adjust strategies to enrollment goals
• Retain and expand client business, consistently meet inquiry forecasts, and meet deadlines with timely delivery of assets
• Juggle multiple projects simultaneously and lead teams you do not directly supervise
• Communicate strategy, direction, and performance expectations to internal resources and review status plans and escalate issues as necessary
• Provide superior customer service and maintain attention to detail, flexibility, and innovation in resolving problems

Requirements

• At least three years of demonstrated experience, including experience with performance marketing in Higher Education or related fields
• Agency or client-side experience in digital performance marketing as a buying specialist or account manager, with a focus on Higher Education or related fields
• Proven success in account management, demonstrating client retention, growth, and profitability
• Strong understanding of the Higher Education and Post-Secondary Education sector
• Proficient with Microsoft Office, CRM tools a plus
• Ability to develop and manage performance metrics, ensuring campaign success
• Experience interpreting data from multiple sources to create successful campaigns
• Strong presentation skills for both internal teams and external clients
• Media and integrated marketing proficiency
• Budget and expense management for both internal and external clients

Preferred

• Bachelor’s degree in Marketing, Advertising, or related field of study (a plus)

Benefits

• Medical, dental and vision coverage
• 401K Plan
• Remote work or flexible schedules
• Unlimited Paid Time Off (PTO)
• Training and growth opportunities