The Harrisburg Savings Guide

Account Executive

Lancaster, PA (On-site)

Salary Not AvailableMid LevelFull time

Posted 5 weeks ago

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Job Summary

Lead strategic marketing conversations with clients, translating business challenges into growth opportunities and measurable marketing plans.

  • Lead strategic conversations: become a trusted advisor and turn client challenges into growth opportunities.
  • Strategic execution: connect tactics to business metrics and push proactive ideas for growth.
  • Account growth and new business: deepen existing relationships, expand services, and responsibly bring in new clients while ensuring delivery.

Job Description

  • Lead Strategic Marketing Conversations: Serve as the primary point of contact for assigned accounts; Lead client meetings and guide marketing discussions; Understand client business challenges and identify opportunities for growth; Present recommendations with confidence and help clients make informed marketing decisions; Act as a trusted advisor, not just a vendor
  • Develop Marketing Strategies That Drive Results: Create strategic marketing recommendations that help clients increase traffic, sales, customer loyalty, and market share; Connect marketing initiatives to measurable business goals; Identify trends, opportunities, and competitive advantages; Bring proactive ideas that help clients grow rather than simply responding to requests; Think critically about customer behavior and what drives business performance
  • Grow Existing Accounts: Build long-term client relationships through trust and results; Identify opportunities to expand services and increase client success; Help clients solve business problems through advertising, digital marketing, promotions, loyalty programs, and creative marketing initiatives; Continuously look for ways to add value
  • Generate New Business: Prospect and develop new client relationships; Create outreach strategies that open doors and start meaningful conversations; Build trust before selling; Convert prospects into long-term partnerships; Represent WAM at industry events, networking opportunities, and client meetings
  • Manage and Deliver: Oversee projects from concept through completion; Collaborate with internal teams to ensure quality and deadlines are met; Communicate proactively and solve problems quickly; Take ownership of client success

Marketing Team

Marketing Roles Posted (Last 30 Days)
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