Responsibilities

• Manage growing Retail Media team in the planning and activation of campaigns across retail commerce spaces
• Be the COE and lead, develop, deliver, and optimize programmatic display campaigns on e-commerce platforms, such as Amazon DSP and The Trade Desk.
• Activate campaigns across Amazon (search and display), Walmart Connect (search and display), Kroger Precision Marketing, Target Roundel, Instacart, and retail media networks such as Criteo, CitrusAd, & PromoteIQ
• Lead regular client calls to address project work, discuss business trends and performance, and plan future engagements.
• Build and execute annual media plans that support a full funnel marketing approach with awareness, consideration, and conversion audiences and tactics.
• Lead best in class AMC utilization or other shopper insights to drive strategic DSP strategy and audience targeting and retargeting
• Responsible for ongoing thought leadership and opportunities that will drive client business results
• Key lead for client relationship, responsible for team oversight and ensuring performance is meeting client’s goals
• Works closely with key retail partners to maintain optimal working relationship, and collaborates on new ways to drive client’s business at that particular retailer
• Responsible for contributing and leading larger Business reviews (QBRs, Annual Planning, etc.)
• Actively lead and contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments and recommending new
• Responsible for new business pitches and cross-selling/client development opportunities
• Understanding of all relevant tools for reporting, analytics and competitive analysis
• Responsible for managing and coaching a team of 3+ varying levels below them