Responsibilities

• Partner with the account strategist to bring the client's marketing strategy to life day to day, acting as the client's go-to on how that strategy shows up in the work.
• Lead client presentations and meetings, translating strategy into a clear point of view the client can act on.
• Direct primary and secondary research and persona development, feeding findings back to the account strategist to sharpen strategic and tactical plans.
• Guide the creative team through brand identity, concept, and message platform development, checking every deliverable against the client's strategy before it goes out.
• Build campaign performance benchmarking and reporting, monitor results, and flag course corrections to the account strategist.
• Own the client relationship as mdg's lead point of contact, managing accounts autonomously and staying ahead of client needs.
• Lead campaign kickoffs, new client onboarding, and all other client meetings.
• Draft scopes of work and budgets for account strategist approval ahead of client presentation.
• Send weekly updates to clients and the account strategist on job status, production schedule, and performance.
• Represent mdg at client events on-site, directing research, press, social content, and photo/video capture as needed.

Requirements

• Minimum of 3 years of marketing experience required.
• 5+ years marketing experience strongly preferred. Master’s degree in related field (business or marketing) may be used in lieu of one year of required experience.
• Marketing agency, B2B event and/or association experience preferred.
• Bachelor’s degree in related field (in marketing, public relations, communications, psychology or general business) preferred.

Benefits

• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident and Disability
• Retirement with Company Match
• Paid Time Off
• Salary range of $85,000-$100,000 based upon experience
• Eligible for an annual bonus of up to 5% of the base salary