Responsibilities

• Provides strategic direction for influencer marketing, ensuring alignment with brand objectives and business KPIs for some of our top lifestyle and CPG clients.
• Partners with cross-functional leads—including Creative, Analytics, Paid Media, and CX teams—and the IAT to ensure full campaign integration and stay at the forefront of agency capabilities, social trends, and digital innovations.
• Drives communications in tactical planning, acting as a representative for influencer marketing capabilities.
• Champions innovative approaches, leveraging emerging platforms, AI-driven insights, and trend forecasting to future-proof strategies.
• Builds and maintains strong relationships with talent and management agencies to ensure reliability, quality partnerships, and the ability to execute quick-turn activations.
• Acts as a trusted advisor, guiding clients through social, digital, and influencer best practices while identifying opportunities for strategic growth. Drives client engagements to uncover incremental revenue opportunities and foster long-term partnerships.
• Reviews campaign briefs, align teams, and coordinate strategic staffing needs with Sr. Influencer Strategy Leads & Resource Management to optimize execution.
• Mentor internal team, sharing best practices and emerging trends to elevate influencer marketing expertise.
• Collaborate with the Sr. Influencer Strategy Leads to develop case studies that highlight successful influencer marketing initiatives.

Requirements

• 8+ years of experience in influencer marketing, digital strategy, or a related discipline.
• Proven experience in high-level client engagement, strategic consulting, and cross-functional collaboration.
• Strong understanding of influencer marketing trends, emerging platforms, and measurement frameworks.
• Ability to drive measurable results and demonstrate the business impact of influencer campaigns.
• Excellent leadership, communication, and problem-solving skills.
• Experience mentoring and developing teams, fostering a culture of growth and innovation.
• Comfortable working in a fast-paced, dynamic environment with multiple stakeholders.
• Strong analytical mindset with proficiency in data-driven decision-making.
• Familiarity with influencer marketing platforms, CRM tools (CIQ), and industry-standard analytics solutions.

Preferred

• Proven ability to navigate complex celebrity relations and talent negotiations, coupled with familiarity with SAG-AFTRA compliance and union procedures.

Benefits

• Competitive salary, benefits, and career advancement opportunities.