Responsibilities

• Serves as key point-of-contact for agency client(s).
• Work closely with and maintain communication with C-Suite and executive level marketing teams to develop sound integrated initiatives that align and support marketing objectives
• Maintain a working-level understanding of assigned client’s industry, company culture, products/services and business goals
• Develop client support plans annually to anticipate growth, changes in relationship and resources needed to serve each client; inform agency annual budget planning
• Anticipate clients’ needs
• Keep up to date on industry trends, competitive landscape (products/services, positioning, marketshare, strategies, etc.)
• Recommend appropriate research as needed to gain relevant insights on consumer perceptions and behavior, industry trends, creative executions, etc. to ensure all plan developed by agency are informed and on strategy
• Attend to the needs of the client and continually seek ways to add value to the client-agency relationship
• Share responsibility for client retention by working with the leadership team to maintain client relationships, proactively identify client risks or opportunities, and manage internal teams to effectively respond to client needs
• Execute and supervise clients’ high-profile marketing, media and communications plans