Account Director, Health Media Relations Specialist

Responsibilities

• Working closely with our Senior Vice President, Health Media and Health Media team to provide media relations counsel to health clients.
• Collaborating with a team of Health Media Specialists to share learnings and best practices from your daily work and identifying synergies across accounts; developing a bi-weekly newsletter on media insights to share with the broader healthcare practice and clients.
• Providing strategic input on development of integrated communications plans, ensuring strong media strategy and angles aimed at achieving client business goals.
• Identifying, creating, and growing relationships with target media/influencers to appropriately engage, pitch, and secure coverage.
• Executing all media outreach program elements, including pitching, contributing content, and other hands-on media activities. (e.g., media list development, media update emails, client deliverables).
• Demonstrating strong writing/editing skills and experience developing client content including press releases, backgrounders, FAQs, and other media materials; Experience working with creative teams to develop multimedia materials a plus.
• Establishing strong collaboration and communication with core account teams and other client teams; Partnering with existing media relations experts to support media campaigns.
• Deploying excellent project management skills – keeping all trains moving on time, anticipating client needs, managing expectations and satisfaction, and measuring and reporting media results.

Requirements

• Achieved a bachelor's degree in Communications, Journalism, Marketing, English, or a related field is preferred. Or the equivalent knowledge and/or experience.
• 6+ years of developed meaningful PR and media relations experiences, preferably in an agency setting and/or within an applicable industry.
• Significant media relations experience and demonstrated success in executing media campaigns; established relationships with key healthcare, wellness, pharmaceutical/biotech, payer, science and tech trade, business, and national media reporters, demonstrated by placements you’ve garnered across these types of publications.
• Experience building media strategy, monitoring media trends and latch-on opportunities, story-mining, and developing client-facing media materials.
• Experience working on pharma, biotech, health tech, payer, hospital, or other healthcare accounts; Understanding of the healthcare landscape and trending media stories that affect our clients.
• Experience working in disease state areas including rare disease, mental health, immunology, nephrology, obesity, oncology, cardiology, and more.
• Experience with high science or data announcements, or ability to navigate complex regulatory environments and distill complex healthcare topics and subject matter into digestible content for media and consumers.
• Solid project management skills –timeline development/management, meeting deadlines, anticipating what’s to come.
• Strong professional presence with client-facing experience
• Strong writing/editing skills. Ability to develop client-ready documents such as press releases, backgrounders, Q&As, etc.

Benefits

• Comprehensive benefits program including medical, dental, and vision coverage
• Pretax accounts including HSA (company match), Medical & Dependent Care FSA
• Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
• Short & Long-Term Disability, paid by company
• Parental Leave, up to 12 weeks for birthing and non-birthing parent
• Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition
• Community Engagement, up to 24 hours
• Bi-annual Wellness Credits, up to $300 per year
• Support with home office equipment
• Monthly Technology Credit (to offset internet / phone costs)