Account Director - Fashion

Responsibilities

• Has the ability to provide counsel to clients as opposed to taking direction from clients; Is able to have tough conversations with clients with their best interests in mind
• Is able to lead client calls / in-person meetings and think on one’s feet
• Is able to take client business objectives and develop a linear and cohesive communication strategy that reflect those business objectives
• As core account team lead, is able to pull in and collaborate with speciality resources across the agency (both in NYC, London and LA) to ensure the client is getting access to the agency’s network-wide expertise
• Is able to lead client programs and campaigns – from planning to execution – in an organised and timely manner, within the specified budget
• Understands the difference between a communication strategy and a media strategy
• Shows accountability in terms of meeting client benchmarks and delivering strong media coverage; Delivers on this through team leadership and guidance
• Own all media relations and continue to develop and maintain key relationships
• Is able to provide strategic and tactical support to Divisional Director
• Working with our in-house events team to manage launch events for media and influencers

Requirements

• Proven experience operating in a senior position within the fashion industry
• Proven commercial experience with working in a fast-paced environment
• Management experience is highly desirable
• Proven track record of creating a positive impact on business through implementation of a PR strategy
• Discreet, professional and well spoken, with excellent communication skills
• Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative
• Pro-active and able to show initiative/ideas to constantly promote the Purple offering
• Creative and strategic thinker
• Strong established fashion press contacts
• International press contacts are also desirable

Preferred

• International press contacts are also desirable