Account Coordinator, Paid Search

Responsibilities

• Execute day-to-day paid search account management across platforms including Google Ads and Microsoft, supporting campaign launches, optimizations, and maintenance.
• Pull, analyze, and interpret performance reports at multiple levels (campaign, ad group, keyword, audience, placement, device) to identify trends and insights.
• Monitor daily performance and budget pacing, proactively flagging and addressing variances greater than ±15%.
• Support campaign builds by contributing to strategy, structure, keyword selection, settings, and ad development.
• Assist with bid management by applying appropriate bidding strategies and making data-driven bid adjustments.
• Produce clear and accurate performance summaries and report write-ups explaining week-over-week changes.
• Create, QA, and maintain tracking solutions including pixels, remarketing lists, and conversion tracking.
• Collaborate with internal and nearshore teams, delegating execution tasks when appropriate and participating in ongoing paid search training.

Requirements

• 1-2 years experience in an agency or startup environment.
• Proficiency in Excel and Google Sheets, including sorting, filtering, VLOOKUP, concatenation, pivot tables, text to columns, and conditional formatting.
• Ability to apply spreadsheet formulas effectively in real-world use cases (e.g., ad customization and data analysis) with minimal oversight.
• Strong attention to detail and commitment to QA to ensure data accuracy for internal teams and clients.
• Working knowledge of paid search platforms and tools, including Google Ads UI, Google Ads Editor, and other channel-specific platforms.
• Experience uploading and editing campaigns, ads, keywords, targeting methods, placements, and negative keywords.
• Understanding of core SEM metrics (e.g., CPC, CTR, CVR) and how they relate to performance outcomes.
• Familiarity with SEM optimization levers and methodologies, including DMUS’s SEM approach.
• Eagerness to learn and grow, demonstrated through participation in internal and partner-led training sessions.

Benefits

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave