Account Coordinator

New York City, NY (Hybrid)

$45K/yr – $50K/yrEntry Level1+ years expFull time

Posted 1 day ago

Job Summary

Own daily account management and execution of PR campaigns for luxury and lifestyle brands, including media relations, press materials, reporting, and events, with a focus on talent, influencers, VIPs, and cross-functional collaboration.

  • Lead media outreach and material drafting
  • Track coverage and reporting
  • Support VIP events and talent relations

Job Description

Responsibilities

  • Support daily account management and execution of strategic PR campaigns across luxury and lifestyle brands, including celebrity, VIP, influencer, and traditional media initiatives.
  • Draft pitches, press releases, media alerts, fact sheets, backgrounders, and other press materials.
  • Collect, organize, and track press clips and media coverage across print, digital, and social platforms; compile weekly, monthly, and campaign-specific reports and recaps.
  • Maintain and update agency contact databases, including journalists, editors, stylists, agents, celebrities, influencers, and industry resources.
  • Coordinate VIP product loans and sample trafficking, including product requests, consignment forms, lookbooks, inventory tracking, security arrangements, and communication with stylists and internal teams.
  • Maintain accurate tracking systems for product loans, sample requests, and related account activities.
  • Research and monitor emerging talent, industry trends, cultural events, red carpets, film and television premieres, and other opportunities for brand exposure and product placement.
  • Support communications and relationship management with key journalists, editors, stylists, talent representatives, influencers, and other industry partners.
  • Prepare meeting agendas, client updates, meeting notes, calendars, and other account-related administrative materials.
  • Assist with the coordination and execution of client, media, industry, and VIP events, including attendance as needed.

Requirements

  • Public relations or media experience with luxury, fashion, retail, or lifestyle brands; agency experience preferred (extensive internship experience will be considered)
  • B.A in public relations, journalism, communications, marketing, or a related field

Preferred

  • Minimum 1 year of prior experience in luxury fashion, VIP relations, or communications preferred (post-grad or extensive internship experience)
  • Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
  • A strong understanding of the media landscape, including key titles, editors, and emerging talent
  • Strong knowledge of talent and influencer communities, pop culture, and digital media platforms
  • Excellent written and verbal communication skills
  • Professional workplace demeanor
  • Collaborative mindset, ability to work well with others, and take direction
  • Familiarity with Muckrack, Launchmetrics/DMR, Lefty, and Campaygn preferred
  • Knowledge of and interest in industry events, trends, and culture
  • Strong understanding of key social media platforms and how they are used by individuals and brands

Benefits

  • Medical and Dental benefits for full-time employees
  • 401 (k) for full-time employees
  • PTO and a generous holiday schedule, which increases with tenure
  • Cell phone reimbursement
  • Supportive and dynamic office culture
  • Hybrid work schedule in a centrally located office
  • Opportunity to be part of a creative team
Optimist logo

Optimist

Founded by Scott Cooke, Leslie LeCount and Paul Lerner, Optimist Consulting is a fully integrated public relations and digital marketing collaboration with a talent for creating compelling stories across various channels. By bringing together the top creative minds in luxury real estate, retail, and lifestyle, we are able to offer clients a holistic approach that leverages media relations, targeted events, strategic collaborations and smart social media engagement.

Founded in 2015
New York, New York, USA
29 employees (4 in marketing)

Salaries

Posted range

$45K/yr – $50K/yr

Taken straight from the job posting.

See all Optimist salaries

Marketing Team

Marketing Team Size
3 (10% of company)
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
495
Traffic Source Mix
Search
44.5%
Direct
42.3%
Referral
4.9%
Social
7.2%
Paid
0.9%

Headcount Trend

Current headcount: ~29
Optimist logo

Account Coordinator

Optimist · New York City, NY · Hybrid